Writing, re-writing... who even knows at this point

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Oh my gosh, friends. I know I can come in and talk about this because we are in this space for writing Skool copy...

But do you feel like you are constantly writing and rewriting your About Page?! There is something really about trying to fit it all into 1000 and convey what it's about, but I feel like with every rewrite, i'm uncovering other layers of what my community is REALLY about.

It's not about telling them everything, just giving them enough to get a taste and want to be inside.

What do you think? What have you learnt about your business/offer from writing (and rewriting) your About Page?

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