Curious who is using email marketing to share about their Skool!

I was listening to my fave podcast about Skool yesterday and was reminded that it was the first day of spring! So here’s a little song that hopefully will cheer everyone up - if you need it that is! https://youtu.be/l8JO_4NEKTo?is=L4-jF0vh_idRVUPn

I was sharing about this in our VIP call today, and it was new information to some members! 👀 Which is HUGE… because it gives you wayyyyyy more control over how (and when) you sell VIP. Here are some ways you could use this: - Turn VIP on during a promo period→ Run a focused push (e.g. after a workshop, challenge, or launch)→ Then switch it off so you’re not constantly selling it - Use VIP as a limited-time upgrade→ “VIP is open this week only” hits very differently than “VIP is always available”→ Creates urgency without needing to be pushy - Turn VIP OFF when you hit capacity. If a space opens up, reopen it and let your community know. - Open VIP once a week for 24 hours ⏳→ Let new members know: “VIP opens every [day] for a limited time” This builds a natural rhythm + recurring urgency without extra effort - Use it as a reward or invite-only experience→ Open VIP just for your MOST engaged premium → Or after someone hits a milestone inside your community - Test positioning + pricing without pressure→ Turn it on, test messaging, see what converts→ Turn it off, refine, and re-open stronger IMO, this completely changes how you approach monetisation. You don’t need to have everything “always available.” This allows you to create real urgency and manage your new VIP client flow! I'm actually thinking about turning my VIP OFF soon and taking an enrolment-based approach. I'm going to give it some more thought!

What feels hard for you right now on Skool? - Getting your about page right - Growing tour Skool - Choosing your model (freemium, tiers, subscription) - Understanding how it even works - Something else? Please comment and let me know. I really want to help you! Just at the shops with my baby. But when I’m home, I’ll go through these comments and plan out content to help you this week. 🫶🏻

Tomorrow I’m running a live workshop where I’ll be sharing the behind-the-scenes of how this community grew to 730+ members in just 8 weeks! When I started this community, I DIDN'T have everything perfectly planned. I launched with... - ONE flagship resource - One training, - ...and a very simple idea of what this space could become Since then we’ve grown to 735 members with 48 paying members (yipee, thank YOU for being here!) Along the way I’ve learned a lot about what actually works when you're building a Skool community. In the workshop I’ll walk through: - The simple launch strategy I used to create the community & get my first member in just a few hours - The traffic sources that brought the first members - How I created a sense of community & engagement here (this was so key early on, and it was just SO fun too!) - How Premium and VIP evolved based on member demand (they've changed a LOT, actually) - How I've been able to get 48 paying members (it's pretty lowkey and not super salesy, IMO). I’ll also share some things that surprised me along the way... including some stuff that didn't work (LOL, I'm an open book, always happy to share this stuff) and stuff that REALLY did work wayyy better than I expected! If you’re growing a Skool community (or thinking about starting one), this will give you a REALLLL look at what growing a community actually looks like in the early stages. Will I see you at the LIVE workshop? Deets are HERE: https://www.skool.com/skoolcopy/calendar?eid=23f9d98fe03f43cfbd1d4e5435d8a59a