What did you get up to? We celebrated our darling third boy’s first birthday! It was really sweet. And I’m all emotional. 🥹💙🫶🏻

I was sharing about this in our VIP call today, and it was new information to some members! 👀 Which is HUGE… because it gives you wayyyyyy more control over how (and when) you sell VIP. Here are some ways you could use this: - Turn VIP on during a promo period→ Run a focused push (e.g. after a workshop, challenge, or launch)→ Then switch it off so you’re not constantly selling it - Use VIP as a limited-time upgrade→ “VIP is open this week only” hits very differently than “VIP is always available”→ Creates urgency without needing to be pushy - Turn VIP OFF when you hit capacity. If a space opens up, reopen it and let your community know. - Open VIP once a week for 24 hours ⏳→ Let new members know: “VIP opens every [day] for a limited time” This builds a natural rhythm + recurring urgency without extra effort - Use it as a reward or invite-only experience→ Open VIP just for your MOST engaged premium → Or after someone hits a milestone inside your community - Test positioning + pricing without pressure→ Turn it on, test messaging, see what converts→ Turn it off, refine, and re-open stronger IMO, this completely changes how you approach monetisation. You don’t need to have everything “always available.” This allows you to create real urgency and manage your new VIP client flow! I'm actually thinking about turning my VIP OFF soon and taking an enrolment-based approach. I'm going to give it some more thought!

Thank you to everyone who joined the workshop live! It was SO fun sharing the behind-the-scenes of how this community has grown. I love getting to be transparent about what’s working, what surprised me… and even the things that didn’t work along the way. For anyone who couldn’t make it live, the replay is below 👇 In this workshop I walk through: - The simple launch strategy I used to start the community (& get my first member within a few hours) - The traffic sources that brought the first members (ads I ran, collabs, emails I sent, referrals & more!) - How I created engagement and a real sense of community early on - How Premium and VIP evolved based on member demand - How the community has grown to 735 members and 48 paying members in 8 weeks I also share a few things that surprised me… including things that didn’t work and things that worked way better than expected. If you’re growing a Skool community (or thinking about starting one), this will give you a very real look at what early growth actually looks like. P.S. I’m doing something special for the next 5 people who upgrade to Premium. 🎉 I’ll personally record an in-depth About Page review for you. Your About Page is one of the biggest factors in whether people join your community (and whether you attract the RIGHT kind of members!) In the review, I’ll show you: - What’s working on your page - Where the messaging may be vague or unclear - How to strengthen your positioning so the right members join These will be in-depth Loom reviews with practical suggestions you can implement immediately. Members who have had their page reviewed by me have seen their conversion rate increase! :) There are 5 spots available. As a Premium member, you get: - Everything in FREE, plus… - 4-Step Skool Growth Blueprint - Regular Live Workshops + Replay Vault (in Classroom) write your about page, VSL & more - Unlock all high-converting copy templates (emails, ads, & more) to grow your community

Imagine that you have a membership elsewhere (not on Skool). What specific benefits would you mention to your members for moving the membership onto Skool to try and persuade them that it’s a great idea. Thanks 🙏

Next week is going to be a GOOD one. We've got a few live sessions happening inside the community... which is my FAVE. I LOVE hanging out with you guys live! Here's what's happening... 🎉 FREE Workshop (ALL Members) I’ll be sharing my journey of how I've grown this community from 0 → 729 members (48 paid) over the last 2 months... and the strategies that ACTUALLY helped it grow (plus the things that sucked and didn't work, ha!) I’ll walk through: - How I created the community in 1 hour (yes, from setup to running ads to it!) - HOW I got people to my about page (I'll dive into things like ads, collabs, email, and MORE) - What I’d do again if I started from scratch If you’re building (or planning) your own Skool community, you’ll get a BTS look at what it actually takes to grow one (I'm always super honest. So you can expect a very candid conversation!) Find it on the calendar HERE >> 👑 VIP Call (VIP Members) VIP members will have a live feedback & review session. VIPers can submit things like - Your About Page - Community positioning - Upgrade strategy (free → paid)/monetising - Posts you want feedback on - Any messaging inside your community - Questions about traffic! This is a chance to get my DIRECT feedback. VIPers know I go DEEP. You'll get an in-depth answer and PRACTICAL next steps. P.S. If you're a VIP member, please pre-submit your question here: If you want to join us as a VIP & get my feedback and support, upgrade here: 📈 Premium Workshop (ONLY for Premium Members)