Richard van der Blom posted this super insightful document today. Here’s what actually works (and fails, hard) on LinkedIn this year, with some brutal data to back it up. - Video: The algorithm loves vertical, short, snackable videos. Quick wins big: great reach, top engagement, and yes—these work better than horizontal. - Polls: Totally underrated, they can double or triple your reach. Fantastic for starting conversations, and perfect for multi-part series. - Documents/Carousels: Absolute weapon for sharing ideas. 8–12 slides is the sweet spot, but here’s the secret: your first slide is everything. Nail it, or expect zero interactions. - Text + Image: The workhorse—almost 60% of all posts. Infographics are especially hot right now. If you’ve got a story, add a visual. - Text Only: Tricky. They only work if you’re a great writer. Short posts (less than 100 words) don't work at all—fact. - External Links: Don’t stick external links in the comments—it’s an old myth. You want reach? Leave links out. You want clicks? Link goes in the post. What to Avoid (Unless You Like Being Ignored) - Dropping raw links in comments (no, it’s not a hack, it’s a reach killer) - Long posts with no clear hook (instant skip) - Slideshows with a weak first slide (people bounce in seconds) - Horizontal, TV-style video (LinkedIn: not TikTok, but not TV, either!)

In this forum there is so much valuable info about how to do things right on LinkedIn. I just want to put a counter example, of how bad it is out there. I get this kind of message 3x a day. Comments below, reflecting my first thought when I read the sentence. --------------------- Hi Gert, I hope you’re doing wonderfully! It’s a pleasure to connect with you! [You dont know me, we connected 10 minutes ago, how can it be a pleasure?] I’m reaching out from 𝐅𝐫𝐚𝐧𝐭𝐢𝐜 𝐈𝐧𝐟𝐨𝐭𝐞𝐜𝐡 𝐏𝐯𝐭. 𝐋𝐭𝐝.., where we specialize in turning innovative ideas into reality. Whether you’re looking to develop a cutting-edge mobile app, a responsive web platform, or a custom digital solution, our 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐝 𝐭𝐞𝐜𝐡 𝐭𝐞𝐚𝐦 is here to help. [Translation: We do everything and nothing. I have no clue what they are good at. I assume, as long as I have money, they are happy. But I have specific problems right here and now, I don't need generic-generic] With a proven track record of delivering exceptional results across industries, we pride ourselves on: [Where is the evidence? Says who?] => 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐦𝐨𝐛𝐢𝐥𝐞 𝐚𝐩𝐩𝐬 𝐟𝐨𝐫 𝐀𝐧𝐝𝐫𝐨𝐢𝐝 𝐚𝐧𝐝 𝐢𝐎𝐒. [Like all other companies that reach out to me. Would anyone ever say the opposite? if no, then this has no value] => 𝐃𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐢𝐧𝐠 𝐜𝐮𝐬𝐭𝐨𝐦 𝐰𝐞𝐛 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐭𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐧𝐞𝐞𝐝𝐬. [Like all other companies that reach out to me. Would anyone ever say the opposite? If no, then this has no value] => 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐧𝐠 𝐚𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬 𝐥𝐢𝐤𝐞 𝐢𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭, 𝐩𝐚𝐲𝐦𝐞𝐧𝐭 𝐠𝐚𝐭𝐞𝐰𝐚𝐲𝐬, 𝐚𝐧𝐝 𝐬𝐞𝐚𝐦𝐥𝐞𝐬𝐬 𝐮𝐬𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬. [hmm... here there is something specific, but none of them tick a box with me. ] 𝐍𝐨 𝐦𝐚𝐭𝐭𝐞𝐫 𝐲𝐨𝐮𝐫 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲, we’re 𝐩𝐚𝐬𝐬𝐢𝐨𝐧𝐚𝐭𝐞 about helping businesses unlock their potential through technology. [generic-generic. We can do whatever, for whoever, whenever, as long as you pay] I’d love to schedule a quick call to discuss how we can 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐞 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐞𝐱𝐭𝐫𝐚𝐨𝐫𝐝𝐢𝐧𝐚𝐫𝐲 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝. [Nope, not interested, remove from connections] Alternatively, feel free to book a meeting directly with our Business Growth Consultant and Tech Expert using this Calendly link:

With the prompt below, you can create beautifully formatted posts that imitate the tone of voice of your favorite writer. Below, I've asked the chatbot to use the tone of voice of Justin Welsh, who writes clearly and formats things beautifully. Copy the text below, paste it into claude.ai, gemini.google.com or chatgpt.com and you'll receive an 80% finished post. Please finish writing this post in Justin Welsh's style and tone of voice. Keep each sentence 8/10 words max and add a new line after each sentence. Keep the overall post under 30 lines each. Add whitespace where needed. First, ask me about my target group, the idea to write about, and the reason why I want to write about it so you can make the post very personal. Attached you'll find a part of a strong, personal post that claude.ai created for me. Enjoy! Adam

In this video, you'll learn how to use LInkedIn to reach your customers better from Jasmin Alic - one of the most popular people on LinkedIn. This is a pure masterclass in LinkedIn content generation. Enjoy!

Hi all, People on LinkedIn complain about low engagement, which I personally don't see. I'm curious, do you watch the performance of your LinkedIn posts? How are they performing? Do you see higher levels of engagagement for personal posts? Can you post the number of impreesions of some of your latest posts? By doing this we can best learn from each other.