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I’ve had a few conversations lately with founders building “AI-powered marketplaces.” And here’s what I am seeing; brilliant vision. Big ambition. Too much too soon. Let me share some top level advice for anyone building in this space 👇 1️⃣ Pick ONE Core Problem Not everything all at once. A marketplace dies when it tries to solve everything. Instead ask: What is the ONE urgent pain we solve in version one? Clarity wins. 2️⃣ Define ICP1 (Primary Customer) — Not “Everyone” Marketplaces fail when they serve “all women,” “all freelancers,” or “all industries.” Choose: - One demographic - One income pressure profile - One skill level - One use case If you don’t define ICP1, your product will feel generic. Generic = forgettable. Forgettable = no traction. 3️⃣ Solve the Chicken-and-Egg Problem Early Every two-sided platform faces this: You need supply and demand. But you actually need demand first. No demand = dead platform. Before building tech, validate: - Who is paying? - For what? - At what price? - How fast do they need it? Manual matching > automated matching in the beginning. Proof before platform. 4️⃣ MVP ≠ App Your MVP is not: - A full marketplace - Swipe functionality - Automated screening - AI matching engine Your MVP is: - Clear profiles - Defined micro-offers - Real transactions - Feedback loops If real money changes hands, you have validation. If not, you have a concept. 5️⃣ Your Real Moat Isn’t Technology Fiverr has tech. Upwork has scale. LinkedIn has reach. Your moat is: - Identity synthesis - Speed of monetization - Trust layer - Niche focus - Cultural positioning - Community Technology is an enabler. Clarity is the differentiator. 6️⃣ Build Fast — But Validate Faster Before hiring developers: - Write the one-sentence pitch. - Build the competitive matrix. - Identify white space. - Create a simple landing page. - Collect 100 emails. - Run pre-sales or beta trials. If no one signs up? You just saved yourself 6 months of build time.

If you're trying to build momentum in your business read this before you waste months (and thousands of dollars). Like I did. haha. Here’s some of the most powerful advice I gave on a call this today to save you time and money: 1️⃣ One Lane Wins. Every Time. If you’re doing everything you are not as visible. Search engines, AI, and buyers need to put you in a box. Sad but true. So pick a lane. Pick: - ONE ICP - ONE offer - ONE container Depth beats breadth. 2️⃣ Stop Selling Services. Start Selling Outcomes. Nobody wants: - “Video editing” - “AI help” - “Creative support” They want: - Higher ROAS - Scroll-stopping brand campaigns - Revenue-driving ads Reframe yourself as: A performance creative partner A revenue-focused ad specialist A brand-level production alternative Language changes price perception. 3️⃣ If $500 feels expensive: You're talking to the wrong people. When someone says: “That’s too much.” It usually means: - They don’t run ads - They don’t understand ROI - They’re not your ICP Meanwhile, others are charging 3x, 5x, 10x, more. Underpricing is positioning confusion. 4️⃣ Build a 3-Step Funnel Instead of random services, build: Free Entry→ Lead magnet, GPT, mini demo Mid Offer (~$297 range)→ Quick win, consult, ad package Top Tier→ Retainer / performance partnership Clarity converts. 5️⃣ Pick ONE Outreach Tool Don’t duct tape: - Clay - Lemlist - Apollo - Instantly - Zapier - LinkedIn automation - Email automation - CRM chaos Pick one tool that does 80% of the job. (Gojiberry & Go High Level) Simple systems scale. Frankenstein stacks drain energy. 6️⃣ Your Portfolio Should Make People Say: “Damn. She’s legit. I want to work with her!” Not: “Cool.” Show the goal, the strategy, why the creative works, the result, make it look polished, make it feel like agency-level, even if you're solo. 7️⃣ Stop Giving Away Full Courses for Free Short demos > long tutorials. 5-minute: “How I made this AI video ad” beats 45-minute explanations.

Hey new members, welcome to the SHE IS AI community! 💜 Drop a quick intro: ✨ Your name & what you do ✨ Your favorite AI tool ✨ A fun fact about you ✨ Your superpower 👇

I've been having quiet conversations with women inside the SHE IS AI community and there’s a shared feeling bubbling up: A tiredness. Not from the work…But from the performance of it. The pressure to be everywhere, To post every day, To keep up with an algorithm-driven pace that feels more relentless than intentional. Many of us joined newsletters, programs, communities out of genuine curiosity; we wanted to learn, grow, connect. But somewhere along the way, the volume became noise. Too many emails don’t feel generous. They feel overwhelming. And that overwhelm quietly turns into guilt: "I should read this… I’m falling behind… I’m not doing enough." That’s not what thoughtful leadership feels like. There’s something quietly powerful about a brand that shows up consistently, calmly, and respects your energy. If you’ve felt pressure to “perform” your marketing, your creativity, your growth... You’re not alone and you aren't behind! We're discerning about our energy and attention. You’re allowed to build slowly, at a pace, and on platforms that resonate with you. You are allowed to communicate clearly without being loud or performative. You're allowed to build a business that breathes. 🌀 Does this resonate? How are you finding your own rhythm in a noisy world?