BUSINESS: EPIC Takeaways for Anyone Building a Business

If you're trying to build momentum in your business read this before you waste months (and thousands of dollars). Like I did. haha.

Here’s some of the most powerful advice I gave on a call this today to save you time and money:

1️⃣ One Lane Wins. Every Time.

If you’re doing everything you are not as visible. Search engines, AI, and buyers need to put you in a box. Sad but true. So pick a lane.

Pick:

ONE ICP
ONE offer
ONE container

Depth beats breadth.

2️⃣ Stop Selling Services. Start Selling Outcomes.

Nobody wants:

“Video editing”
“AI help”
“Creative support”

They want:

Higher ROAS
Scroll-stopping brand campaigns
Revenue-driving ads

Reframe yourself as:

A performance creative partner

A revenue-focused ad specialist

A brand-level production alternative

Language changes price perception.

3️⃣ If $500 feels expensive:

You're talking to the wrong people.

When someone says: “That’s too much.” It usually means:

They don’t run ads
They don’t understand ROI
They’re not your ICP

Meanwhile, others are charging 3x, 5x, 10x, more. Underpricing is positioning confusion.

4️⃣ Build a 3-Step Funnel

Instead of random services, build:

Free Entry→ Lead magnet, GPT, mini demo

Mid Offer (~$297 range)→ Quick win, consult, ad package

Top Tier→ Retainer / performance partnership

Clarity converts.

5️⃣ Pick ONE Outreach Tool

Don’t duct tape:

Clay
Lemlist
Apollo
Instantly
Zapier
LinkedIn automation
Email automation
CRM chaos

Pick one tool that does 80% of the job. (Gojiberry & Go High Level)

Simple systems scale. Frankenstein stacks drain energy.

6️⃣ Your Portfolio Should Make People Say:

“Damn. She’s legit. I want to work with her!” Not: “Cool.”

Show the goal, the strategy, why the creative works, the result, make it look polished, make it feel like agency-level, even if you're solo.

7️⃣ Stop Giving Away Full Courses for Free

Short demos > long tutorials.

5-minute: “How I made this AI video ad” beats 45-minute explanations.

Unless you are here to create free youtube courses, just put out 5min loom bites, make a skool community, build authority quickly, and convert clients. Authority + mystery converts better than overexposure. (Hello, sell the sizzle not the sausage!)

8️⃣ Imposter Syndrome Is Not a Signal to Quit

Every founder I know still feels it. Confidence comes after action. Not before. If you’re building a business right now: Focus. Package. Price higher. Simplify your stack and build one funnel and execute daily.

Save this. Send it to someone who needs it.

And if you're in this space and level up properly.

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