If people aren't engaging with your content, check who's being featured in your hook: is it you or your viewer? I found 3 different posts on my Facebook feed, and thought I'd share the first line of each of them with you: 1. "I’ve been learning a lot recently about how people are creating extra income through real estate..." 2. "I’ve been working on something for a while and decided it’s time to put it out there. Through my experience..." 3. "Excited is an understatement! I am loving every second of this journey as I grow my brand." In each of these 3 examples, the business owners are practicing "me-attitude" from the very beginning. The first one has the most excitement as it's talking about generating more money, but he isn't talking about ME making more money; he's talking about HIMSELF making more money. People are quick to swipe past anything that isn't very clearly applicable to themselves, and you only have a few seconds to convince them to stay and read (or watch) what you shared. Put your viewers' needs and interests at the beginning and see what changes!

"Make a website that converts!" I see this all the time from marketing gurus, but what does it actually mean? A conversion is simply the target action that you encourage people to make online. If you want someone to sign up for your newsletter and they do, that's a conversion! If you want someone to join your online community, buy your product, or send a referral link to a friend and they do, those are all conversions! A key component of helping someone convert is to make your desired action the only action available. If you make a blog post and want your readers to book a call with you, but all throughout your post you're advertising your new eBook, your growing YouTube channel (with a link to check it out), and all the other products you provide, your readers will get distracted and the likelihood of them booking a call with you (which is what you ultimately want) goes down. Think of it like sending a kid into Walmart and telling them to come out with some M&Ms. That's a single product drowning in a sea of other tempting choices! But if you send them into an M&M store with the same instructions, if they come out with ANYTHING, it's guaranteed to be some M&Ms because they were the only option. One call to action (CTA) towards one desired conversion leads to a higher conversion rate.

I’m really glad you’re here! This is a no-shame, curiosity-first space for small business owners who want to understand marketing. This is not a place to prove how much you already know (we all started somewhere), but a place to grow with others just like you! A few things you’ll see in here (and are encouraged to share): - questions you’re still figuring out - funny or weird marketing you spot in the wild (billboards, ads, posts, etc.) - helpful content or ideas you come across - honest thoughts as you learn what actually works To kick things off, introduce yourself below: Who are you, what kind of business are you building, and what made you join? No pressure to be polished. This is a thinking-out-loud kind of place!