Apr 11 • General Discussion
Are you parking your business where people are hungry?
This idea is based off one of Alex Hormozi's books (99% sure it's $100M Offers).
Let's say your business is a food truck. Should you park your truck where people are hungry, or where people are full?
The answer seems obvious: park your food truck where people are hungry, because whether you advertise or not, they're going to come to you (even if you sell the worst food in the city)!
If you're having to work overtime to get people interested in your business, you've likely parked where people aren't hungry. Step back and think about what CORE desire your ideal client has, and find a way to meet them where they're at!
I'm going through this process myself. It's an easy thing to catch when it's not your own business, but you get lost in the weeds when you're the business owner!
Where do you think your hungry crowd is hiding? 👀
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Are you parking your business where people are hungry?
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