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Google just confirmed what many SEOs suspected: besides the big Core Updates, smaller core updates are happening all the time. 💡 What does this mean for us? You no longer have to wait for the next “March” or “June” update to recover. Improve your content → rankings can move at any moment. So keep optimizing, keep publishing, and watch Search Console closely. Recovery doesn’t only happen during named updates, it happens continuously.

Google is experimenting with a new feature that shows how your social channels perform in Google Search. If you’re part of the test group, Search Console Insights now displays clicks, impressions, top queries, and trending content for the social profiles Google auto-links to your site. Why it’s interesting: you finally get a combined view of website + social search performance in one dashboard. Great for spotting which posts drive visibility and how people discover your profiles. Still early days — only available to a limited group and you can’t add channels manually yet.

Google’s year-end recap is loaded with major updates. The big picture: more AI automation, more controls for advertisers, and a huge push toward performance clarity. Highlights at a glance:AI Overviews now show ads globally, AI Mode unlocks mid-funnel queries, AI Max launches in 2026, PMax finally gets real reporting (search terms, channels, negatives), Demand Gen adds feeds + CPC bidding, YouTube rolls out Shoppable CTV, Merchant Center gets AI visuals + brand profiles, and Google Ads gains Asset Studio + smarter data tools. Overall trend? Automation + transparency = the new 2026 performance stack.

YouTube now lets all creators test up to 3 titles, thumbnails, or combos per video.Results are based on watch time, not CTR, so the winning title is the one viewers actually stay for. Huge upgrade for smarter, data-driven video optimization.