The Scaling Wall (and how to break it)
Most agencies hit a wall at 10 clients. Why? Because growth depends on hiring more people. If every three clients require a new hire, you aren't a CEO. You are a recruiter. The fix is simple: separate your relationships from the technical work. By using a white-label backend, you turn your service into a product. This creates: - Predictability: Software never has a "bad day" and never quits for a competitor. - Authority: A custom dashboard makes you a tech-enabled partner instead of just a freelancer. - Retention: Clients stay longer when they log into a platform daily. It is harder to quit a tool than a consultant. Focus on your brand. Let technology handle the heavy lifting of SEO and GEO. That is how you move from operator to owner. Who else here is moving toward a white-label model this year?