I am running an ad to book a discovery call for about $35 per day that optimizes on qulified step = reaching the page where they make the reservation after a 2 step funnel where I get their email.
I am not getting enough QS to get out of the learning phase, and probably will not ever.
So would it be better to optimize towards booked calls even though I would probably make even less hits?
Or would 100-150 actual clients be enough for a lookalike ad?