How to pivot on a dime · Sell While You Sleep

How to pivot on a dime

No better way to start off the week with $1K+ with a nice ROAS.

I'm currently working right now on a brand new Micro Offer for the Productized Coach and finally got the pages DONE.

I believe this will be a 7 figure offer the way me and Jack are ping ponging back and forth to get it really dialled in.

But one thing I realized is if this does take off it would transform what The Productized Coach is.

Not in a bad way, actually in a way that the business becomes VERY focused on true leverage through offers that do the work of delivery without you being the bottleneck.

That was true for me in 2024 when AI was pretty 💩

And it's more true today now that AI is where it's at and gaining ground day after day.

However, the ONE thing I want to remind you is that every single thing keeping you down a specific path is hurting you.

For example, if you launch a backend offer and enrol clients into in and have a genius idea of a better way to get the vision they want, you can change everything to get there

We often put weird ideas in our brains of what we can and cannot do especially if we put someone into a program/container for a set amount of time.

Learning to pivot on a dime and follow the waves is the lifeblood of our business.

Every single time I've seen someone hit 8 figures in our space they did this.

Dan Lok was a beautiful example of this leveraging Youtube and high ticket closing during the Russ Ruffino Clients on Demand high ticket era.

He saw a market and created a way for everyday people to get a piece of it while leveraging a platform that handed him millions of free views.

Moral of the story?

Don't be afraid to pivot.

Move fast, trust your gut and bring your clients along for the ride as they want to ride that momentum too if you unlock something new that will get them to the vision in the fastest, easiest way.

Zac

1 comment