Delete Your Course 🗑️ · Sell While You Sleep

Zac Hansen

4d • General discussion

Delete Your Course 🗑️

My blunt advice after he made 2.3K in sales....

Thursday is already in full swing.

Launching a bunch of new ad creatives for our partner this morning + finalizing a bonus in the offer.

Cranking away on a challenge we're building for the back end of the month.. goal is to stack another $100K month.

But before I get back into it, wanted to share something I was thinking about with Daniel.

See back in January, I built 4 micro offers for 4 different people.

2 of them never launched.

2 of them did... and both are profitable on the front end getting buyers.

Meenakshi actually mentioned the other week she's getting a 10x return on ad spend with the Micro Offer we built together.

Compared to the one an agency built for her, which had her chained to sales calls 24/7 and a horrific average order value 😬

So back to Daniel.

Daniel came to me because he's really damn good at what he does.

He helps his current employer pull in hundreds of thousands of organic views using AI and content.

Problem is... Daniel is strapped for time.

So we worked together, he spent a good chunk of change, and we got his offer live.

And last Thursday he was on the weekly call so I asked how it was going.

Results are juicy.

He spent like 2300 on ads and made back 2500-2600 in sales WITHOUT an upsell!

I'm pumped because this thing could take off like a rocket when we get the AOV dialed in.

But then he told me actually turned OFF the ads...

(My face) 🫤

And he had two "good" reasons

1️⃣ He wanted a buffer in case someone refunded (fair enough)

2️⃣ His back end offer wasn't live yet

So I prodded him on the back end.

Turns out he thought he needed a full course built...

An ENTIRE module library loaded up...

AND to go back and re-edit all his existing content to make sure it was "good enough."

This is the trap most people fall into.

We think we need everything polished, perfect, and ready before we can go live.

And it's a recipe for horrific disaster.

Because the more time you spend on building <u>**before launching**</u> the higher the opportunity cost and the emotional drain if it doesn't work right off the bat.

So I told Daniel bluntly: "**Throw the course in the garbage, free yourself from the chains of structure. Launch it and build it live with them.**"

This is exactly how I launched my program in 2024 that went on to make $330 that year.

I would rather start with an empty learning portal and build the exact content my clients need while they're in there..

..than spend 3 months guessing what they want, fumbling the ball, and getting it wrong anyway.

That's why the Semi Passive Income Sprint is focusing on launching first with my help and the AI Operators I build in real time built on the new Claude Opus 4.7 models that will do the grunt work for you.

Then we work together to get it REALLY dialled in.

If you want the details on one of the spots, comment "semi passive" below and I'll send the doc your way 👇

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