As a new self-publisher, I’ve learned over these last two months that marketing is far harder than writing.
For months I chased platforms — Skool, X, Pinterest, Reddit, Facebook — trying to get my book Fueling the Night Shift in front of real night shift nurses. But the results are not very noticeable.
Then it hit me: what if I just… made videos for them?
Sounded simple. It wasn't. I burned through nearly every mainstream AI video tool — robotic characters, stiff movements, hours of prompts for results I wasn't proud of. More than once, I nearly quit.
Then I came across Gemini Omni Flash, and everything changed. I stopped obsessing over the tech and started asking the real question: what do night shift nurses actually struggle with at 3AM? That's when the angle found me — the coffee-snack-regret loop. Not a willpower problem. A biology problem.
I wrote the script, refined it, rebuilt it. Way more time and pain than I expected. But that learning? Worth every hour.
Where there's a will, there's a way.
Now I'm committed to a daily series — one video every day. I don't know what it'll do for my book. Maybe nothing. But if even one nurse picks up one practical tip, I'm more than satisfied.
And since this community has seen countless videos — what resonated with you, and what didn't land? No sugarcoating, I'm still learning. Every honest note helps me serve those selfless night shift nurses better. Thank you. 🙏