Don't Understand Audit in ALK · Non-Fiction Author Lab

Don't Understand Audit in ALK

Hi - I'd like to better understand the audit results in ALK, because they don't match up with the author bio and book description that ALK gives me. For example: 4. Owned Content Depth & Quality

Score: 6 / 10 Her website and LinkedIn profile provide a solid foundation of content related to her expertise. However, the absence of verified structured data and engagement metrics suggests room for improvement in content depth and technical quality.

What does "verified structured data" mean? I assume "engagement metrics" mean the number of people coming to my website?

It's great to have the ALK audit, and it was great to have Julie's video audit. But there needs to be follow up so I can understand the meaning of both of these and ask a few questions. I'm not sure that the Monday session offers enough time to get this kind of information. Usually a program at this price point would include at least one opportunity for a one-on-one talk with someone - in fact, it was mentioned that this was included. As you can tell, I'm frustrated = there's a lot of judgment with little explanation and no next steps. That has only limited value. Can you help?

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Don't Understand Audit in ALK