What's Your Brand Promise(s)? · Self-Publish Non-Fiction Books

What's Your Brand Promise(s)?

In the spirit of this week's BL livestream on branding... one of the things we didn't get to cover during that great hour is the importance of being really clear on -- and communicating to your audience -- your brand promise(s).

In his book, A Branded World, branding and PR expert, Michael Levine, writes, "... a brand -- particularly a successful brand -- is a series of promises being not only met but exceeded..."

For BMW, that's "The ultimate driving machine."

For Coca-Cola, that's "To inspire moments of optimism and uplift."

For Coors Light, that's "The world's most refreshing beer."

For Apple, that's "Think different."

You get the idea.

I'm working on my new (re)brand identity and, this week particularly, the promise aspect of it.

So far my drafts include:

"repeatable, scalable, aligned marketing strategies"

-- or --

"putting the fun (back) into marketing"

-- or --

"No more faking it. Just making it."