“Why do you want to publish 12 books?” That’s what an advisor asked me on a group coaching call. My goal was based on reading 10X is Easier Than 2X. I set a goal that I had never done before, and didn't have any idea how to complete. It was a really big massive goal that pushed me outside of my comfort zone and forced me to expand in order to achieve it. As they say in the book: "The bigger the goal, the fewer the paths. The clearer the decision." This also aligned with what my mentor shared on setting goals: He said: Narrow the number of goals you focus on. Really prioritize what matters, and go all in on three or four things. His idea was that you can set bigger goals — but you limit the amount you're chasing. You shouldn’t have to try and remember your goals. They should be crystal clear, top of mind, and everything you do should align to support them. That clicked for me. And my core goal for 2025 became publishing 12 books in 2025. No set book topics. No deadlines. Just: Start. And I began with what I knew — finishing my first manuscript and getting it published by the end of January. That book took the entire month. Between finishing, formatting, and figuring out Amazon KDP, it was a full learning curve. In February, writing the second book went faster. But editing stalled. But here’s what matters: I’ve learned from every step. Setting a goal you don't yet know how to achieve forces you to grow in ways you can’t plan for. You don’t need all the answers upfront. You just need the next step — and a willingness to adjust as you learn. Which is exactly what we're committed to doing inside this community. We are staying persistent in figuring it out and achieving our publishing goals. At the time of this writing (Sept 2025), I now have six books published this year. 👊🏽 And two more are in progress. 🎉 And I feel like every book gets better because I'm getting better. That’s the real reason why I’m publishing 12 books this year — and why you should consider setting a goal that feels bigger than you right now, too.