I was editing one of my videos earlier and this line stuck out to me: “All commerce runs on trust. The more that’s at stake, the more someone has to trust you. But once someone has done business with you, they trust their experience with you.” That got me thinking... Keeping customers really is easier than finding new ones. The numbers back it up: - It costs about 5 times more to get a new customer than to keep one. - People who come back spend about 67% more than new people. - The chance of selling again to someone who already bought is about 60-70%. With new people it’s more like 5-20%. - And for most small businesses, about 61% of revenue comes from repeat customers. So why does it work this way? Because once people trust you, they don’t have to figure out if you’re legit anymore. They already know. That’s why losing a customer hurts because now you have to go pay the “new customer tax” to replace them. Here’s what I’d do if I were you: 1. Pick 3 customers you’ve already worked with. Reach out. Thank them, check in, or offer a reason to come back. 2. Make a simple habit of staying in touch. That could be a call, an email, or just remembering them when you post online. That’s today’s Referral Friday thought. Trust is built by delivering, but it’s kept by showing up again and again.

So many times there's this feeling with business owners that asking for referrals is begging... but what I’ve seen is that referrals come from community. In this video, I share a story from my own life. How I learned from hosting simple, consistent gatherings how to build a group of friends from scratch, and how you can use the same idea in your business to keep customers coming back and bringing friends. 👉 Hit play and let’s talk about how to build a community around your business.

Referrals don’t have to be complicated. When we were scaling the boutique, we didn’t have fancy software or big systems. All we did was this: Every live sale, we told customers to share the video in the first 10 minutes. Anyone who shared got entered into a quick giveaway, and we drew the winner live. - It was simple. - It was sloppy. - And it worked. That’s Business Law #3 in action: "A business should build loops that keep customers coming back, bringing friends, and feeling like they’re part of something bigger." 👉 Don’t overthink referrals. Give people a reason to bring friends, and watch what happens.

So many businesses stop at the first sale. (This is an issue I see often in service-based businesses.) But that first sale? It almost always creates a new problem. OR a new desire. That's your chance to be the hero. With a new offer. Think of it like this: - New deck? 👉 Power washing... staining... ✅Get our "Gold Standard Maintenance Club" - Lawn care? 👉 Grass is green... but trees are ugly..? ✅ Try out the Tree Service Plan. - A boutique outfit sale? 👉 Clothes✔️ Shoes..? Purse...? ✅ Check out our shoes and purse collections... one of our customers styles hers like this. Grab her look? Smart businesses build next step offers right into their sales process. It’s not about squeezing customers. It’s about thinking ahead for them, because let's be real... they probably haven’t. So here’s your challenge today: Look at your main offer. Then ask yourself: what’s the next problem this creates for my customer? Solve that, and you’ve got yourself a simple way to increase lifetime customer value without chasing new people every time.

Every Friday we’re going to focus on one thing: How to KEEP customers coming back, bringing friends, and feeling like they’re part of something bigger. Here’s what most owners miss. You don’t always need a hundred new customers to grow. Sometimes all it takes is building real loyalty with the ones you already have. When we scaled the boutique, the thing that pushed us over the top wasn’t ads or fancy tricks. It was 5 or 6 customers. Each of them spent $500 to $800 a month with us. That didn’t happen by accident. I believe these two simple moves are what caused it: 1. We created a clear community. For us, it was plus-sized women who wanted to feel confident in their clothes. They weren’t just buying outfits. They were buying into belonging. 2. We asked for referrals like crazy. We didn’t wait for customers to maybe tell a friend. We asked them directly to invite, like, and share. And we incentivized it every chance we got. Honestly, we were almost annoying about it. The result? Customers came back more often. They brought friends. (Literally, they would have "girl only wine nights" and would hang at each other's houses while tuned into our live sales.) And they started to feel like they were part of something bigger than just a store. That’s the loop. KEEP is about creating a reason they come back, a reason they bring friends, and a reason they feel proud to stay connected.