1d • KEEP
Referral Friday #5: The New Customer Tax
I was editing one of my videos earlier and this line stuck out to me:
“All commerce runs on trust. The more that’s at stake, the more someone has to trust you. But once someone has done business with you, they trust their experience with you.”
That got me thinking...
Keeping customers really is easier than finding new ones.
The numbers back it up:
- It costs about 5 times more to get a new customer than to keep one.
- People who come back spend about 67% more than new people.
- The chance of selling again to someone who already bought is about 60-70%. With new people it’s more like 5-20%.
- And for most small businesses, about 61% of revenue comes from repeat customers.
So why does it work this way? Because once people trust you, they don’t have to figure out if you’re legit anymore. They already know. That’s why losing a customer hurts because now you have to go pay the “new customer tax” to replace them.
Here’s what I’d do if I were you:
- Pick 3 customers you’ve already worked with. Reach out. Thank them, check in, or offer a reason to come back.
- Make a simple habit of staying in touch. That could be a call, an email, or just remembering them when you post online.
That’s today’s Referral Friday thought. Trust is built by delivering, but it’s kept by showing up again and again.
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Referral Friday #5: The New Customer Tax
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