Aug 22 • KEEP
Referral Friday #1: How We Got to $25k/Month
Every Friday we’re going to focus on one thing:
How to KEEP customers coming back, bringing friends, and feeling like they’re part of something bigger.
Here’s what most owners miss.
You don’t always need a hundred new customers to grow.
Sometimes all it takes is building real loyalty with the ones you already have.
When we scaled the boutique, the thing that pushed us over the top wasn’t ads or fancy tricks.
It was 5 or 6 customers.
Each of them spent $500 to $800 a month with us.
That didn’t happen by accident.
I believe these two simple moves are what caused it:
1. We created a clear community.
For us, it was plus-sized women who wanted to feel confident in their clothes.
They weren’t just buying outfits. They were buying into belonging.
2. We asked for referrals like crazy.
We didn’t wait for customers to maybe tell a friend.
We asked them directly to invite, like, and share.
And we incentivized it every chance we got.
Honestly, we were almost annoying about it.
The result?
Customers came back more often.
They brought friends. (Literally, they would have "girl only wine nights" and would hang at each other's houses while tuned into our live sales.)
And they started to feel like they were part of something bigger than just a store.
That’s the loop.
KEEP is about creating a reason they come back, a reason they bring friends, and a reason they feel proud to stay connected.
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Referral Friday #1: How We Got to $25k/Month
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