Law #1 of the $25K/Month Growth Formula: A business should GET customers by clearly being the best fit at solving their two problems. Here’s a simple checklist to see if your marketing is set up to do that: ✅ Clear Target — Can you name exactly who your customer is (not “everyone”)? ✅ Two Problems — Do you speak to both the tangible and the emotional pain? ✅ Google Business Profile — Is it set up, verified, and updated with photos + reviews? ✅ Follow-Up System — Do you have a way to follow up with every lead (text, email, call)? ✅ Entry-Point Offer — Do you have a low-risk “first step” offer that makes it easy to say yes? ✅ Message Test — If a stranger read your ad, flyer, or site, would they instantly know why you and not someone else? 👉 Take 5 minutes, run through this list, and check the boxes you already have in place. The gaps you circle are exactly where to focus this week.

Every Monday we talk about one thing. GETTING customers. Here’s the mistake a lot of small businesses make. They look at what the big names are doing and try to copy it. Billboards. Radio ads. Vague “brand awareness” campaigns. The problem? Those companies already have a household name. You don’t. If you’re under $25k a month, you can’t afford to spray and pray. You’ve got to be scrappy. Specific. And direct. For instance, You've probably heard of internet companies like Mediacom, ATT, Comcast, CenturyLink... But what about Pitt Technologies? Their marketing has to answer an additional question: Who are you, again? Pitt Technology Group is a local company here. You’re not going to see them on a billboard every two miles. But you will see them out in the community, at networking events, sponsoring local causes, get a call from them if you're opening a new business, and find them showing up where their exact customers are. That’s how you win when you’re small. So if you’re under $25k, here are some moves that actually work today: Direct outreach: Message 10 potential customers personally this week. Community boards: Post your flyer where your ideal customer already hangs out. Referral incentives: Give current customers a reason to bring one friend. Clear offers: Instead of “we do it all,” say exactly what problem you solve and why you’re the best fit. These cost next to nothing. And they get you customers faster than wasting money on vague billboards. Remember: the big guys can afford to be general. You can’t. Get specific, get scrappy, and GET customers.

Here’s a trap most business owners fall into. They try to sell to everybody. But here’s the problem. When you sell to everybody, nobody feels like you’re talking to them. The businesses that win don’t try to be the cheapest or the loudest. They get laser clear on who they’re for. Think about it like this. Imagine a roofing company that just says “We do roofs.” That blends in with a hundred other roofers. Now imagine one that says: “We help first-time homeowners protect their biggest investment without getting ripped off.” Same service. Different focus. One blends in. One stands out as the obvious choice. The thing to remember is that we aren't trying to get 10,000 customers. The idea is to get 1000 dedicated followers. Raving fans. Your own version of Swifties... Here’s what to do this week: 1. Write down the exact type of customer you want more of. (Think of your favorite customer. The one if you could clone 1000 times and just help them then you would be in business heaven.) 2. Ask: what’s their biggest worry when hiring someone like me? 3. Put how you do it different straight into your marketing. Clarity beats volume. The clearer you are on WHO you HELP, the easier it is to GET them.

Every Monday we’re going to focus on one thing: GETTING customers. One key piece to getting customers is about being the obvious choice in the customers mind. And the fastest way to do that is to show you solve two problems for your customer: 1. The tangible problem 2. The emotional problem ("What does this mean for me?") The first problem gets their attention. The second problem gives them a reason to act. Here’s how this plays out in real life: Using a Lawn care business as an example. Customer thinks: Tangible problem → I have to mow my lawn. What does this mean for me? → "As soon as I get home, I have to drag out the mower in 99° heat. The kids have basketball, so I won’t get to it until Wednesday. But it’s supposed to rain then, which means I’ll have to do it Saturday." Translation → My weekend just got wasted pushing a mower around instead of relaxing. ➡️ Now here’s how marketing uses that progression: Could be an ad or tv spot that says: “Stop spending your Saturdays sweating in 100° heat just to keep up with your lawn. Our team gets you pro results without you lifting a finger.” See the difference? The tangible is the job that needs done. The emotional is what that job means for their life. If you’re struggling to get customers, try this exercise today: 1. Write down the #1 tangible problem you solve. 2. Then ask: “What does this mean for them?” 3. Use both in your marketing to show how you solve them both. Tangible gets attention. Emotional gets action. If you find that you get people who are interested, but don't pull the trigger. You're not showing how you solve the emotional problem they're having. That's why they don't act. When you show you solve both, you’re not just an option… you start to become the only option.