Aug 25 • GET
Marketing Monday #2: Stop Selling to Everybody
Here’s a trap most business owners fall into.
They try to sell to everybody.
But here’s the problem.
When you sell to everybody, nobody feels like you’re talking to them.
The businesses that win don’t try to be the cheapest or the loudest.
They get laser clear on who they’re for.
Think about it like this.
Imagine a roofing company that just says “We do roofs.”
That blends in with a hundred other roofers.
Now imagine one that says:
“We help first-time homeowners protect their biggest investment without getting ripped off.”
Same service.
Different focus.
One blends in.
One stands out as the obvious choice.
The thing to remember is that we aren't trying to get 10,000 customers. The idea is to get 1000 dedicated followers. Raving fans. Your own version of Swifties...
Here’s what to do this week:
1. Write down the exact type of customer you want more of.
(Think of your favorite customer. The one if you could clone 1000 times and just help them then you would be in business heaven.)
2. Ask: what’s their biggest worry when hiring someone like me?
3. Put how you do it different straight into your marketing.
Clarity beats volume.
The clearer you are on WHO you HELP, the easier it is to GET them.
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Marketing Monday #2: Stop Selling to Everybody
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