Aug 18 • GET
Marketing Monday #1: The 2 Problems You Need to Solve to Win Customers
Every Monday we’re going to focus on one thing:
GETTING customers.
One key piece to getting customers is about being the obvious choice in the customers mind.
And the fastest way to do that is to show you solve two problems for your customer:
1. The tangible problem
2. The emotional problem ("What does this mean for me?")
The first problem gets their attention.
The second problem gives them a reason to act.
Here’s how this plays out in real life:
Using a Lawn care business as an example.
Customer thinks:
Tangible problem → I have to mow my lawn.
What does this mean for me? →
"As soon as I get home, I have to drag out the mower in 99° heat. The kids have basketball, so I won’t get to it until Wednesday. But it’s supposed to rain then, which means I’ll have to do it Saturday."
Translation → My weekend just got wasted pushing a mower around instead of relaxing.
➡️ Now here’s how marketing uses that progression:
Could be an ad or tv spot that says:
“Stop spending your Saturdays sweating in 100° heat just to keep up with your lawn. Our team gets you pro results without you lifting a finger.”
See the difference?
The tangible is the job that needs done.
The emotional is what that job means for their life.
If you’re struggling to get customers, try this exercise today:
1. Write down the #1 tangible problem you solve.
2. Then ask: “What does this mean for them?”
3. Use both in your marketing to show how you solve them both.
Tangible gets attention.
Emotional gets action.
If you find that you get people who are interested, but don't pull the trigger. You're not showing how you solve the emotional problem they're having. That's why they don't act.
When you show you solve both, you’re not just an option… you start to become the only option.
1
0 comments
Marketing Monday #1: The 2 Problems You Need to Solve to Win Customers
skool.com/scrollsciencelab
If you're hustling and your product/service business still isn't growing... our group is for you. We fix why $1M dreams keep falling apart...
Powered by