Want to add $1M in new commercial cleaning contracts in the next 12 months?

Branko Miljesic

Aug 11 • General discussion

It all comes down to one thing: WALKTHROUGHS.

Why Walkthroughs Are the Lifeblood of Your Business

Every signed proposal started with a walkthrough.

No walkthrough = no proposal.

No proposal = no contract.

If you’re not consistently getting in front of decision-makers and presenting proposals, you’re not growing — period.

Step 1 – What $1M Actually Looks Like

Example Account Mix:

5 Enterprise Accounts – $5,000/mo ($60k/year) → $300,000/year
15 Mid-Sized Accounts – $2,500/mo ($30k/year) → $450,000/year
25 Small Accounts – $1,000/mo ($12k/year) → $300,000/year

Total Contracts: $1,050,000/year

Step 2 – The Real Profit (20–25% margin)

At 25% profit = $262,500/year
At 20% profit = $210,000/year

Step 3 – Monthly Targets

$1,050,000 ÷ 12 = $87,500 in new annual contract value per month

That’s roughly:

Enterprise: 1 every 6 weeks
Mid-Sized: 1–2 per month
Small: 2–3 per month

Step 4 – Monthly Walkthrough Requirements (25% close rate)

Annual Walkthrough Needs:

Enterprise: 8/year → 0.7/month
Mid-Sized: 60/year → 5/month
Small: 100/year → 8–9/month

Total: ~14 qualified walkthroughs/month

Step 5 – Outreach Volume

At ~250 touches (calls, texts, emails, LinkedIn messages) per qualified walkthrough:

14/month × 250 = 3,500 touches/month
That’s ~175 touches/day across all channels

Step 6 – Why Most Owners Fail Here

If you’re the only one doing 175 touches/day while also running operations, it’s nearly impossible to sustain. That’s why growth stalls — not because you can’t close, but because you can’t get enough at-bats.

Step 7 – The Solution

A remote sales team focused 100% on:

Pulling targeted lists
Building your database (your most valuable asset)
Doing consistent outreach
Booking the right walkthroughs

This creates predictable growth, keeps cash flow healthy, and frees you up to run the business.

Step 8 – Spend Money on the Right Things

Early on, you need controlled, deliberate lead generation — not random inbound leads from SEO, Facebook ads, or Google ads where you can’t control quality.

Outbound lets you choose exactly who you meet with, and every touch builds equity in your database.

Once you’ve got predictable cash flow, then layer in inbound for extra volume.

Bottom Line:

If you want $1M in contracts and a six-figure profit, it’s not about luck. It’s about building a high-volume outreach machine that feeds you the right walkthroughs every month.

We can build that machine for you.

To your success,

Branko

@everyone

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