Want to add $1M in new commercial cleaning contracts in the next 12 months?
It all comes down to one thing: WALKTHROUGHS. . Why Walkthroughs Are the Lifeblood of Your Business Every signed proposal started with a walkthrough. No walkthrough = no proposal. No proposal = no contract. If you’re not consistently getting in front of decision-makers and presenting proposals, you’re not growing — period. . Step 1 – What $1M Actually Looks Like Example Account Mix: - 5 Enterprise Accounts – $5,000/mo ($60k/year) → $300,000/year - 15 Mid-Sized Accounts – $2,500/mo ($30k/year) → $450,000/year - 25 Small Accounts – $1,000/mo ($12k/year) → $300,000/year Total Contracts: $1,050,000/year . Step 2 – The Real Profit (20–25% margin) - At 25% profit = $262,500/year - At 20% profit = $210,000/year . Step 3 – Monthly Targets $1,050,000 ÷ 12 = $87,500 in new annual contract value per month That’s roughly: - Enterprise: 1 every 6 weeks - Mid-Sized: 1–2 per month - Small: 2–3 per month . Step 4 – Monthly Walkthrough Requirements (25% close rate) Annual Walkthrough Needs: - Enterprise: 8/year → 0.7/month - Mid-Sized: 60/year → 5/month - Small: 100/year → 8–9/month Total: ~14 qualified walkthroughs/month . Step 5 – Outreach Volume At ~250 touches (calls, texts, emails, LinkedIn messages) per qualified walkthrough: - 14/month × 250 = 3,500 touches/month - That’s ~175 touches/day across all channels . Step 6 – Why Most Owners Fail Here If you’re the only one doing 175 touches/day while also running operations, it’s nearly impossible to sustain. That’s why growth stalls — not because you can’t close, but because you can’t get enough at-bats. . Step 7 – The Solution A remote sales team focused 100% on: - Pulling targeted lists - Building your database (your most valuable asset) - Doing consistent outreach - Booking the right walkthroughs This creates predictable growth, keeps cash flow healthy, and frees you up to run the business. . Step 8 – Spend Money on the Right Things Early on, you need controlled, deliberate lead generation — not random inbound leads from SEO, Facebook ads, or Google ads where you can’t control quality.