๐ Two Exclusive Founder Conversations Coming Soon
One of the goals of the Problem-Led Growth community is to learn directly from founders and sales leaders who are building exceptional B2B companies, not by talking about theory, but by unpacking the decisions, strategies and lessons that actually drove growth.
I'm excited to announce our first two live webinars.
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How TrendSpek Turned Their Sales Process Into a Competitive Advantage
๐ Register here: https://streamyard.com/watch/g5Be8UV2BZ9Z
Most software companies compete on features.
TrendSpek chose to compete on how they help customers buy.
We'll explore how they evolved from a traditional sales approach to a problem-led process that helps customers identify business problems, build internal business cases, prove ROI and navigate complex buying decisions.
We'll discuss:
- Why their sales process has become a competitive advantage
- How they create demand before talking about product
- Helping buyers justify change internally
- Lessons learned along the journey
- Practical ideas you can apply to your own business
๐
From Startup to $100M: Lessons from ProcurePro's Growth Journey
๐ Register here: https://streamyard.com/watch/yVYGtfhyJngP
ProcurePro has become one of Australia's leading construction technology companies, growing rapidly while solving one of the industry's biggest operational challenges.
This conversation goes beyond fundraising and growth headlines to unpack what it actually takes to build and scale a category-leading B2B SaaS company.
We'll cover:
- Finding product and Sales Market Fit
- Building a scalable go-to-market strategy
- Selling into complex enterprise organisations
- Creating demand and proving value
- The biggest lessons from scaling a high-growth SaaS business
Whether you're a founder, sales leader, or building your own go-to-market strategy, I think you'll come away with practical ideas you can implement immediately.
๐ฌ Both sessions are free to attend, but registration is required.
I hope to see you there!
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๐ Two Exclusive Founder Conversations Coming Soon
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Create demand, prove value, and win more B2B business with Problem-Led Growth. Turn buyer problems into revenue and growth. ๐
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