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What I Learned Going Broke Last Fall
For those of you that joined and have no idea who tf I am, let me reintroduce myself. My name is Ryan Roehl. I'm 21, running what I call a "sports marketing agency" - just me and my Philippine editors. Some numbers to show I'm not full of shit: - Hit my first $10k month at 19, purely through sports content (events, brands, etc.) - Record month was last summer - $45k at about 50% margin - Total 2024: ~$200k in revenue as a college dropout Numbers sound cool, but it's not all sunshine and rainbows. This past fall I took a nice hit. Went down to damn near zero due to some bad business decisions. During that low period I learned something: if I want to build a real lasting business as a creative with a sports background, I can't just make "cool" content. I need to build ecosystems that drive actual results for clients. So I started exploring the stuff I'd been avoiding - paid ads, funnels, the full marketing picture beyond just videos. And it changed everything. Here's what I realized: My eye for creative vision can be applied to way more than just content. I can combine creative abilities with marketing principles and become a machine that turns eyeballs into actual dollars for clients. Tactically it looks like this: Organic content + paid ads + funnels = $$ But here's where it gets interesting. When you learn this stuff, you escape the trap of trading time for a set rate. Instead, you trade your time for unlimited upside. Right now you probably charge a couple hundred, maybe a couple thousand a month for a set number of videos. You film, you edit, you deliver. End of the line. Meanwhile I made almost $8k off one client in January. Here's the real breakdown: Client A - January - Base pay: $2,000/mo - Rev share: 15% of revenue I generate - Deliverables: 30 posts/month minimum - Total payout: $7,974 That rev share exists because I can prove my work makes them money. So I take a cut of what I generate. So here's what's happening next.
How I Doubled My Profit While Filming LESS
We are just into Q4 and this year I have doubled my profit from where I was last year at this time while spending almost NO time behind the camera. There was one key difference that made that possible. Most videographers think they fly across the country every week, to film, edit, and post for clients in order to get paid a flat rate. That is considered a "win" (and was considered a win for me for almost two years) So you hunt for the biggest brands or influencers, hope they pay you $5k/mo (which most wont) and then try to stack as many of them as possible. Before you know it, you're on planes and living out of hotels more then you're in your own bed and when you finally do come home you're burnt out and your bank account barely moved. I was in that spot for two years. Until I realized I this one thing I needed LEVERAGE over the clients I worked with. Not more gigs, not better editing, not more outreach, not even charging more Leverage I needed to OWN the process that I was playing a small role in as the videographer. Because I hate to be the one to tell you, but every client that pays you for content is making way more off of it then what you're getting paid, but you're the one moving the ship forward. Without your creative brain, that ship doesn't sail. You need to be the one to own that system. That is exactly what I did. Now I am able to partner with clients on a base + % model, almost NEVER touch my camera and make more $$ from anywhere in the world. Simply because I stopped playing the game everyone else plays. I want to share more on exactly what I do and how I do it, but I need you're help So reply to this email or DM me on IG (@rryanroehl) and let me know where you're at, what you want to know and how I can help.
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How to make more $$ per client as a videographer
Every week I am breaking down how to make more $$ per client as a videographer by teaching you REAL marketing tactics that you can use. Today I am breaking down how to build and launch a webinar LIVE Jump in we are getting started at 8est: meet.google.com/pss-giwc-oeu
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How do you guys find your editors from the Phillipines?
Hey guys looking to hire out some editors in the Philippines. A lot of our work is in the youth sports industry. Whats your guys process on finding talent and vetting them? Thanks in advanced champs!
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Looking to hire an Operations Assistant
Looking for someone detail-oriented, organized, and technically capable to help me manage the backend execution across a few businesses I work with. Main responsibilities: - Building landing pages + automations in GHL / Zap - Setting up email/SMS campaigns - Managing editors + content calendars - Keeping client dashboards, task boards, files, and reporting organized - QA'ing funnels/campaigns and making sure things actually ship I'm looking for someone who genuinely enjoys systems, checklists, organization, and getting shit done without needing to be chased. You don't need to be a marketing genius. I'll own the strategy, copy, offers, and creative direction. I need someone who can take that direction and make sure it gets executed properly. Starting around 15–20 hours/week, with room to grow. If interested, fill this out: https://ryanroehlmedia.typeform.com/to/eZywjemG
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Cool Guy Camera Club
skool.com/ryan-roehl-media-9540
I help videographers learn real marketing strategies so they can make more $$ without adding more deliverables.
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