What I Learned Going Broke Last Fall
For those of you that joined and have no idea who tf I am, let me reintroduce myself. My name is Ryan Roehl. I'm 21, running what I call a "sports marketing agency" - just me and my Philippine editors. Some numbers to show I'm not full of shit: - Hit my first $10k month at 19, purely through sports content (events, brands, etc.) - Record month was last summer - $45k at about 50% margin - Total 2024: ~$200k in revenue as a college dropout Numbers sound cool, but it's not all sunshine and rainbows. This past fall I took a nice hit. Went down to damn near zero due to some bad business decisions. During that low period I learned something: if I want to build a real lasting business as a creative with a sports background, I can't just make "cool" content. I need to build ecosystems that drive actual results for clients. So I started exploring the stuff I'd been avoiding - paid ads, funnels, the full marketing picture beyond just videos. And it changed everything. Here's what I realized: My eye for creative vision can be applied to way more than just content. I can combine creative abilities with marketing principles and become a machine that turns eyeballs into actual dollars for clients. Tactically it looks like this: Organic content + paid ads + funnels = $$ But here's where it gets interesting. When you learn this stuff, you escape the trap of trading time for a set rate. Instead, you trade your time for unlimited upside. Right now you probably charge a couple hundred, maybe a couple thousand a month for a set number of videos. You film, you edit, you deliver. End of the line. Meanwhile I made almost $8k off one client in January. Here's the real breakdown: Client A - January - Base pay: $2,000/mo - Rev share: 15% of revenue I generate - Deliverables: 30 posts/month minimum - Total payout: $7,974 That rev share exists because I can prove my work makes them money. So I take a cut of what I generate. So here's what's happening next.