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What I Learned Going Broke Last Fall
For those of you that joined and have no idea who tf I am, let me reintroduce myself. My name is Ryan Roehl. I'm 21, running what I call a "sports marketing agency" - just me and my Philippine editors. Some numbers to show I'm not full of shit: - Hit my first $10k month at 19, purely through sports content (events, brands, etc.) - Record month was last summer - $45k at about 50% margin - Total 2024: ~$200k in revenue as a college dropout Numbers sound cool, but it's not all sunshine and rainbows. This past fall I took a nice hit. Went down to damn near zero due to some bad business decisions. During that low period I learned something: if I want to build a real lasting business as a creative with a sports background, I can't just make "cool" content. I need to build ecosystems that drive actual results for clients. So I started exploring the stuff I'd been avoiding - paid ads, funnels, the full marketing picture beyond just videos. And it changed everything. Here's what I realized: My eye for creative vision can be applied to way more than just content. I can combine creative abilities with marketing principles and become a machine that turns eyeballs into actual dollars for clients. Tactically it looks like this: Organic content + paid ads + funnels = $$ But here's where it gets interesting. When you learn this stuff, you escape the trap of trading time for a set rate. Instead, you trade your time for unlimited upside. Right now you probably charge a couple hundred, maybe a couple thousand a month for a set number of videos. You film, you edit, you deliver. End of the line. Meanwhile I made almost $8k off one client in January. Here's the real breakdown: Client A - January - Base pay: $2,000/mo - Rev share: 15% of revenue I generate - Deliverables: 30 posts/month minimum - Total payout: $7,974 That rev share exists because I can prove my work makes them money. So I take a cut of what I generate. So here's what's happening next.
You are more than just a "camera person"...
I wish someone had said this to me and instilled this in me sooner. Because even now, after 5+ years in the industry, it's been only a few months since I've overcome this process and mindset. We've all been there or experienced this. The classic "hey camera guy" or "take a photo" etc etc. And at first it's cool. You feel important. Seen. But over time, it gets tiring. Because this phrasing and how people refer to you and me carries this weight. Weight of perfection. Weight of identity. Weight of needing to prove yourself and your value at all times. And until a few months ago, it took forever to break the cycle and the limiting thoughts in my head of: "This is who I am and what I have to be..." And shift it into: "Who am I yet to become?" So all that is to say... You're more than a photographer, videographer, editor, graphic designer, etc. You're a human just like everyone else in this world. Create whatever the f*ck you want to create. Do what the f*ck you want to do. And be who the f*ck you want to be. And don't EVER let anyone set the limit of who you are destined to be. Your identity and worth are not rooted in a label, followers, camera brands, views, likes, money, etc. Because behind the camera/screen is where the real value lies...
Part-Time Social Media Manager
I’m looking for someone from this community to help manage posting and scheduling across a few accounts. What you’d be doing: ∙ Posting reels and stories on Instagram (content is already created) ∙ Scheduling content using our systems ∙ Setting up basic ManyChat automations ∙ Following SOPs — everything is documented step by step What I’m looking for: ∙ Reliable and detail-oriented ∙ Familiar with Instagram and basic social media tools ∙ Can follow a process without hand-holding ∙ ~30 min - 1 hour/day, 7 days a week (if that) What you get: ∙ Paid part-time role ∙ Hands-on experience running social media for real offers ∙ Direct mentorship from me If you’re interested, DM me. @rryanroehl on IG Tell me why you’d be a good fit and when you’re available to start. Traveling next few day will be going through apps end of week.
WE ARE LIVE! 🚨CGCC Call #2 🚨
Got a lot of sauce to cover tonight.... See you inside. Video call link: https://meet.google.com/nay-sgey-cbm
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