1d (edited) • General discussion
The ultimate recovery plan after a social media shutdown
A Content Creator I follow shared that he lost over a million followers in less than 60 days.
Instagram shut down his main account.
Then his backup.
Then his backup to the backup.
He lost TikTok too.
He shook his head as he said, “I’ll just start again.”
That’s what most of us believe we’re supposed to do.
Just start over as if it didn’t take years to accumulate an audience of followers.
For this guy starting over is hundreds of hours filming new material.
Thousands of dollars trying to capture lightning in a bottle twice.
Potentially years rebuilding the same momentum he ALREADY created…
All on a platform that could shut him down again any minute. 🤯
The reason Travis talks so much about the value of IP and partnerships is to avoid the suck of starting over.
It’s a lot faster to find another audience than it is to rebuild the last one.
A Michelin-star chef doesn’t go back to culinary school when a restaurant closes.
They take their talent to another restaurant that’s already full of hungry people.
Well-placed IP does the same thing.
It gives your expertise another kitchen to make magic in.
Another dining room full of hungry people waiting to see what you serve up next.
Another opportunity to earn with minimum downtime.
We can learn a lot from chefs.
They know restaurants shut down all of the time.
The chef who can cook in any kitchen never starts from scratch. 👨🏼🍳
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The ultimate recovery plan after a social media shutdown
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