A Content Creator I follow shared that he lost over a million followers in less than 60 days. Instagram shut down his main account. Then his backup. Then his backup to the backup. He lost TikTok too. He shook his head as he said, “I’ll just start again.” That’s what most of us believe we’re supposed to do. Just start over as if it didn’t take years to accumulate an audience of followers. For this guy starting over is hundreds of hours filming new material. Thousands of dollars trying to capture lightning in a bottle twice. Potentially years rebuilding the same momentum he ALREADY created… All on a platform that could shut him down again any minute. 🤯 The reason Travis talks so much about the value of IP and partnerships is to avoid the suck of starting over. It’s a lot faster to find another audience than it is to rebuild the last one. A Michelin-star chef doesn’t go back to culinary school when a restaurant closes. They take their talent to another restaurant that’s already full of hungry people. Well-placed IP does the same thing. It gives your expertise another kitchen to make magic in. Another dining room full of hungry people waiting to see what you serve up next. Another opportunity to earn with minimum downtime. We can learn a lot from chefs. They know restaurants shut down all of the time. The chef who can cook in any kitchen never starts from scratch. 👨🏼‍🍳

I shared how as a kid, I didn't need money to make money here. Then we discussed what the REAL GOLD IS in Part three... So far, there is not enough response to warrant a Part Four... But we had the 4th of July...so maybe that's it? I dunno? I was having fun. Today... On my Substack... @Evan DeVries one of my contributors... Shared one of my adventures... On how I used to flip cars... ...without ever BUYING the car. I'd make more money flipping ONE car than I did in a month in the Navy. This still works today. With Cars... With just about anything... Once someone UNDERSTANDS this... It's like a Checkbook That Never Runs Out... 👉Would ya like the link to the article on Substack? 👉or are we still recovering from our Independence Day Celebrations? 👇👇👇

Yesterday I shared one of the biggest lessons I’ve picked up from Travis: The easiest way to get a partner to say yes is making your proposal feel as close to RISK-FREE as possible . Which is also the foundation of Travis’ 2-Step Coffee Date approach that turns cold outreach into Coffee Dates. If you missed yesterday’s post, you can catch it here. When, this cold outreach email landed in my inbox today I saw it as an opportunity to drive the magic of risk-free proposals home. The email says… “So here is how I work. If we are a fit, I will run a two-week pilot from the content you already have. No new work from you. You just watch your reach grow and the right people start paying attention. If you are not seeing it at the end, we part ways and you owe nothing. The only reason it is not a free-for-all: we actually do the work, by hand, so I take on just a couple at a time and I make sure it is right first. Want to do a quick call to see if it is a fit?” To be fair… It has some elements that are better than most cold outreach emails. However, looking at it through a Risk-Free Proposal lens, I can already see at least 3 enhancements that could turn this from being deleted into a Coffee Date. Now…I could just tell you what those 3 are, but I thought we could have some fun. While also allowing you the opportunity to see it for yourself. This approach makes your cold outreach almost impossible to ignore. That said, here’s the game: Step 1: Re-read the email. Step 2: Before you read anybody else’s comments, see if you can spot the 3 edits. Step 3: Drop your answers in the comments. 👇🏾 BONUS: Rewrite it the email the way YOU think gets more yeses for Coffee Dates. If enough people play along, I’ll share the 3 enhancements, and why they matter. AND…I’ll see if Travis will let me gift something from his Vault O’ Brilliance to the person with the best response. Travis??? 🙏🏾😬

A social media company pitched me and my partners. The CEO and Account Executive showed up right on time looking perky, polished, and professional. They started the presentation saying they'd researched our organization. Then, less than five minutes later, they called our members by the wrong name. Not exactly off to the best start... From there, it got worse. They ran through their entire presentation without once asking: "What's already working?" "What's your biggest bottleneck?" "What would make the biggest difference over the next 30 days?" Nothing. They just kept presenting. Then they walked us through five-year case studies. FIVE years? I'm thinking, "What can you do in 30 days?" Then came the Strategic Roadmap slide where they casually mentioned they expected conversions happening around Day 90. By the time they got to the $5,000 price tag, I was trying to figure out what I was making for dinner. Normally, the Closer side of me would've critiqued their sales process. "They should've asked more questions." "They should've personalized the presentation." "They should've done better research." All true, but this time, thanks to Travis' approach to partner-getting, I saw something much bigger. We weren't evaluating their proposal. We were evaluating the risk of partnering with them. Calling our members by the wrong name... 🚩 RISK Walking us through five-year case studies... 🚩 RISK A 90-day roadmap before we see revenue... 🚩 RISK A $5,000 investment before we'd have any proof it would work for our business... 🚩CRAZY RISK The best partners don't create risk. They remove it. Travis talks a lot about making Risk-Free Proposals inside Royalty Ronin. How to structure proposals in a way partners can’t resist. How to get partners leaning in instead of backing away. How to make deals where your partner has zero risk in saying yes. All of the things that make perky, polished pitches a thing of the past.

My AI offer already worked. Only problem was the sales were coming in a little too slooowww for me. I knew I didn't have a Prahdukt problem. I had a reach problem. The people who needed my tool the most had no idea I existed. And I wanted to get in front of a bigger (warmer) market without bleeding for it. Solar companies. ☀️ A whole market of them. The grind says build a list, run ads, cold-email a hundred doors. Nah. 🙅 I went looking for the one guy who already OWNED the room. So I hopped into a few solar Facebook groups... Same name kept popping up. One "influencer" every solar owner seemed to follow. So I did my homework. 🔍 Turns out he wasn't just an influencer. He ran a data aggregation company. A whole network of lead-gen sites that funneled leads into his software, which then dispersed them to his solar clients. Read that again. ✅ He already had the audience. ✅ He already had the connections. ✅ He already had the exact companies I wanted. And here's the part most people walk right past... His business only made money when those solar companies WON. So I didn't pitch him. I partnered with him. One short coffee date and I showed him the natural fit: His lead-gen pours people in the front door ... my Database Reactivation AI works the back door. Quietly reviving the ones who slipped through. The folks who were interested once, then went cold. His whole funnel. Every leak plugged. 🚰 I proposed a risk-free, performance-based deal, so he and his clients had ZERO downside. Without missing a beat, he introduced me to 3 of his biggest clients (whales in this space). A few weeks later my AI was living in their systems, booking meetings for their reps on auto-pilot. One of those clients did $147,000 in sales in a few weeks... 🔥 from a list their reps had already talked to and given up on. My cut? $15,000. 💰 I never sent a single cold email to a solar company. I found one guy who already had the room... and we built something neither of us had alone.