The DM that got a whale to reply COLD 🐳

Jay Beckham

12d (edited) • General discussion

Whoa. The NEER post lit up.

20-something of you raised your hand for the playbook.

That one was all about the WHO.

Finding the one person who already owns the room. (Travis calls it NEER.)

But finding them?

That's the easy part.

The real question underneath all those comments...

Once you find that person, how do you open the conversation without sounding like every pitch in their DMs?

Because this is where it stalls.

And it's not a confidence problem.

The offer's great.

We know it's great.

It's the "WHAT do I say" to get a convo rolling...

What usually happens is we spot the perfect person to get it in front of...

…and then just sit on it.

Because nobody wants to be another "hey, wanna collab?" in the DMs.

And it's hard to see how to open it like a partnership instead of a pitch.

So the message never gets sent.

Here's my actual first message to the solar guy. No pitch. No "got 15 min?" No mention of my tool:

>> "Hey! Just joined your group and it's 🔥.

>> Haven't seen anything quite like your [ping-tree] setup for helping folks run like the big guys.

>> You still running your beta program?"

Then I STFU!

✅ Genuine. I actually joined, I actually dug in.

✅ Specific. I named his exact strategy. That one detail proved I did my homework, not spray-and-pray.

✅ A question about HIS world. Not mine. His.

I made him the star and asked about HIS baby.

He lit up like a Christmas tree. Told me all about his program, how it was "crushing."

A few days later (after I ghosted him), HE sent this:

>> "Are you looking for lead gen at scale? What verticals?"

The guy with the audience I wanted... started pitching ME.

I never pitched.

I just got interesting enough that the big fish swam over.

Lead with THEIR world and get specific enough to prove you've done your homework's.

Ask about their baby, not the pitch.

The 'pitch' takes care of itself.

Let’s go,

Jay

P.S. His question ("what verticals?") is exactly where most folks blow it. They flip into buyer mode and become a small customer. I did the opposite, and it flipped the whole deal. If you’d like to see how I responded, comment ‘Part 2’, and I’ll share that next. 👇

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The DM that got a whale to reply COLD 🐳