My boring stickers sell easier than most kick-ass AI tools?!?

What's up, A.I. Royalty Rockstars?

Recently I started digging my claws into AI tools.

The more groups I joined, the more I was surprised by how many people are vibe-coding kick-ass AI tools that solve HUGE problems.

They have so much potential. But it seems a lot of them are having a hard time monetizing them.

Full disclosure: I don't sell AI tools, nor will I sell AI tools.

Well… "never say never." I might change my mind… for the right partner…

But from 9-5 I sell stickers and labels to pharma companies. Just like McDonald's Hamburgers: billions served.

There isn't hardly anything more commoditized than white film with glue on one side and ink on the other.

And yet… once I sprinkled a bit of Travis's magic Mojo dust onto my sales approach… I started selling with hardly any price resistance while I'm usually offering the by far most expensive option.

Guys, when Mojo techniques work for something as mundane as stickers… they must work for AI tools that solve real problems and have massive differentiators.

One thing I learned from

@Travis Sago

is the vending machine concept. He's gone pretty deep into the concept of using other people's traffic and distribution in Ronin.

I thought to myself: "What if I could put my stickers in a vending machine, in front of other people's hungry customers, so I don't have to sell them?"

Nothing wrong with just collecting cash… well, the man who employs me is collecting the cash. I just get a tiny fraction of it.

Hmmm... what does a vending machine for pharma stickers even possibly look like?

It took me a short while to figure it out… but after a six-pack of German lager beer, I had the epiphany.

Why can't my vending machine be a syringe manufacturer?

Everyone who buys a crapload of syringes… sure as hell eventually needs to stick a label on each one of those.

So I asked my development folks to put one small additional feature into the label: a layer that protects from UV light. (Many drugs are - just like the Cullen family in Twilight Saga - extremely sensitive to light.)

Now the syringe manufacturer has a much better mousetrap than his competitor.

I offered one of them to gray-label the labels, which means both our company names are printed on it…

When they show their syringes to their customers, they can show additional value the other 99 syringe manufacturers can't.

That's pretty cool for the pharma company, as they don't have to take care of the label or the light protection.

Now that the pharma company is happy…

The syringe manufacturer looks like a hero in front of them as they solve two more problems for them...

Which makes it much more likely that they buy their syringes.

Once they realized what I'm offering them…

It took them about 3 microseconds to say "hell yes."

Now they're sticking my labels on their syringes when they show them to their prospects.

They are getting asymmetric value out of this partnership.

It doesn't cost them a dime, and they don't even ask for a commission.

Which means I get free hot leads.

Calling them leads is an understatement. Their wallets are already hanging halfway out of their deep pockets when they pop into my inbox.

Some of them already know exactly what they want, and their most pressing question is:

"How can I place an order?"

That's my vending machine.

That said…

Why not do something similar with an AI tool that kicks butt?

My mom tells everyone otherwise… but I'm no genius.

However, if I had an AI tool that automatically grabbed the lowest mortgage rates from all the banks and cross-checked them against Down Payment Assistance (DPA) programs and any other available programs reducing mortgage payment…

So I get the best deal with the click of a button…

Then I would gray-label it and ask a realtor:

"Hey dude, do you want your buyers bragging that YOU found them the best deal in town?

I have an AI tool that does exactly that. Hell, I'll give it to you for free, so you can give it to your soon-to-be buyers.

It even has your name on it.

BUT if they want to export customized templates to negotiate a much better rate, they have to pay for it.

Meaning: when they upgrade, they get even more value."

Maybe the first realtor says, "I want 50% of the commission of the upgrades", which is fair…

But there are more realtors out there than sand on the Long Island Sound.

And a realtor makes north of 10K in commission per sold house... so if he sells one more house because of my tool, no one in the county has access to... I should get a commission?!

I'm sure it would take less than 30 minutes to find a realtor who'd gladly distribute my AI tool for free or would pay me to differentiate himself from the 99,999 other realtors competing for the very same business.

Yep, that's how I'd probably do it...

But then… what the hell do I know… I just sell stickers… ;-)

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My boring stickers sell easier than most kick-ass AI tools?!?