Turning Books Into Communities (Where Are The Biggest Cash Flow Opportunities?)
Question for @Travis Sago and anyone else in Ronin who's tested this: I love the idea of turning books into Skool communities. Seems like a hot opportunity for authors right now and know a couple of people with databases of non-fiction authors. Is there a playbook/process for doing this effectively to optimize the group and maximize cash flow? Also, what if the author doesn't get a ton of traffic but has an email list of at least a few thousand people or a customer list of a few dozen? Seems like a great foot in the door and tool to point a finger at but not sure about the community having its own substantial upside in that case. When it comes to maintenance and upkeep, I've had my own communities in the past and that hasn't been more than a couple of hours per week outside of promos but could be wrong about that? I also understand that most authors don't just want a community, they want more customers and eyeballs and $ from their IP. That's why I'd like to have a more thorough understanding of these communities as tools for accomplishing that. Ok. There's the macro side. On the micro side, and to make the questions more tangible :), here's the outlook on a potential deal with an author I'm looking at suggesting: Author Data: Non-fiction author on a B2B topic, subject matter can be relevant to just about any entrepreneur niche, unique content that's great. Been around for a while but only 2700 people on email list, already has Facebook group (Not too active) of 580 and customer list of 200-300. Current offers are book, $997 course and $25K consulting. Wants to teach and coach but not market and sell. I see a lot of potential licensing plays with his content too. Being in this group has already transformed my way of looking at deals. Would be curious to hear any thoughts, ideas or suggestions you guys have around this topic. Thank you!