Check out this cold outreach in one of our Ronin's inbox (first image)
1st line is natural, personal. Does not feel templated at all.
Then, a give.
Click through, and you land on image 2
Straight up offer, up front
Quick video, showing his face
The deliverables, on image 3
And the offer is alll over the place too (image 4)
Pretty neat, ain't it?