CDOD - First coffee date on the books

Had a breakthrough this week.

First & second batch of emails didn't do well.

Then I went super specific and BOOM... 6 positive replies from only 33 contacted so far (out of 100).

So a few more should raise their hand when the campaign's finished.

The other thing I did that I didn't do on the first couple of campaigns, is target people I have something in common with.

The first line of Travis's first email does this...

And I now think is a key reason why the Giving Funnel works so well:

You sound like a colleague getting in touch with a cool idea rather than a marketer.

Also booked a Coffee Date just from DMing an owner of a Skool group directly, and using some of the same copy.

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