My friend Jasmine has Type 4c hair. 💁🏾‍♀️ Her best friend? Type 3b. 👱🏽‍♀️ Guess whose routine Jasmine was following? 🤔 YUP. 🎯 She'd watch her friend's wash days and think, "Okay, if I just do exactly what she does, my hair will look like that too." ✨ Spoiler: It did not. ❌😂 Her friend's hair would dry soft and defined. Jasmine's hair would dry like a crunchy science experiment. 🥨🔬 Her friend could air-dry and go. 🌬️ Jasmine looked like she'd been electrocuted. ⚡😱 Her friend used three products. Jasmine used those same three products plus seven more trying to make it make sense. 🧴🧴🧴🧴🧴🧴🧴🧴🧴🧴 After MONTHS of this 📆, I finally said: "Jas... y'all don't have the same hair. Why are you surprised that her routine doesn't work for you?" She got defensive. 😤 "But we're both natural! We both have curly hair!" "Yeah, but her curls and YOUR coils are not operating on the same system, babe. It's like trying to run Android apps on an iPhone." 📱🤖🍎 The lightbulb FINALLY clicked. 💡 Melaninaires, can we talk about this? ☕ We see someone with healthy hair or glowing skin 🌟, and we immediately think: "If I do what THEY do, I'll get what THEY have." But that's not how biology works. 🧬 Your Type 4 hair doesn't respond the same way as Type 3 hair. Your melanin-rich skin doesn't react the same way as lighter skin tones. 🤎 Your porosity, your scalp, your hormones, your environment—it's ALL different. 🌍 You can't copy-paste someone else's results and expect them to work for YOUR specific biology. 🚫📋 And that's exactly why so many of us stay frustrated. 😤 We're out here following advice that was never designed for us in the first place. The Rinoure Method helps you understand YOUR hair texture, YOUR skin's needs, YOUR unique patterns 🧩—so you stop trying to fit into someone else's routine and start building one that actually makes sense for you. Because clarity isn't about doing what works for everyone else. It's about understanding what works for YOU. 🎯

It didn’t start online. It started behind the chair. Years of watching textured hair up close. Years of hands in coils, curls, density, breakage, regrowth. Years of patterns repeating. And what I noticed disturbed me. Not the clients. The “professionals.” I saw people market themselves as natural hair specialists — take the money — and leave the damage. Over-manipulated hair. Excessive tension. Heat used carelessly. Product stacking with no structure. Then I’d see those same professionals online. Teaching. Preaching. Selling “miracle methods.” While their clients were quietly starting over. That’s when it hit me. Most people don’t know what correct sounds like. If you don’t understand tension, sequencing, saturation, timing, scalp biology — confidence can sound like expertise. But confidence is not competence. Before retiring I has all intensions of continuing through others. I tried training other professionals. Some cared deeply, but fell short. Many did not. Very few had passion for the craft itself. A lot were chasing the money behind it. So I made a decision. If I can’t control the industry, I will educate the client. I want Black men and women empowered with knowledge. Not dependent. Not intimidated. Not stuck in chairs longer than they should be. Here’s the truth most won’t say out loud: If your structure is correct, you should see measurable stabilization within 6 months. And full visible transformation within 2 years. If not? Something is off. Time is an investment. Money is an investment. Energy is an investment. You deserve a return. Rinoure exists so you can: • recognize when services are being done incorrectly • understand tension and mechanical damage • know when products are misused • spot hype dressed up as science • walk away when necessary Because yes — many influencers are in it for the same reason some stylists are. Not mastery. Money. Don’t be fooled by angles. Lighting. Back-of-the-head “results.” Learn enough so you can tell when someone doesn’t know what they’re talking about.

Never thought about it before but this format of educating first makes perfect sense.

The essence of stupidity is doing the same thing and expecting something different. It is time of a change in my hair care journey.

This week wasn’t about doing more. It was about staying long enough to see what usually gets avoided. You didn’t fix anything. You didn’t chase results. You didn’t restart halfway through. You stayed. That matters. Consistency isn’t loud. It's quiet, repetitive, and often uncomfortable. Most people leave before it reveals anything. You didn’t. That’s the difference.