Mar 18 • 💰 Marketing Tips
Stop Paying the "Boring Menu Tax"
Ever wonder why some restaurants can charge $25 for a burger while the guy down the street struggles to get $12?
It’s not just the meat. It’s the Copywriting.
Most menus are just a "List of Ingredients."
- Example: "Beef patty, cheddar, lettuce, tomato, onion, brioche bun."
That’s a grocery list. Not a craving. When you write a menu like that, you are paying a "Boring Tax" because guests will only pay for the utility of the food, not the experience.
The Mogul Flip (The 30% Revenue Hack)
Research shows that descriptive menu labels can increase sales by up to 27%. Here is how to use AI to stop the leak:
- Use Sensory Adjectives: Don't say "Crispy." Say "Golden-fried with a satisfying crunch."
2.Highlight the Origin: Don't say "Steak." Say "Hand-selected, 28-day aged Karoo beef."
3. Sell the Emotion: Don't say "Chocolate Cake." Say "The decadent, melt-in-your-mouth finale your Tuesday deserves."
Let’s stop leaving money on the table.
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Stop Paying the "Boring Menu Tax"
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