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Over the last 90 days, I’ve been looking back at what I’ve actually implemented, and it’s been a good reminder that progress adds up. A few wins: I created a HeyGen avatar and recently recorded a four-minute video for me, which I posted to a new YouTube page. I then took that video into Gemini and asked for ideas on geo-optimizing it and the page. It gave me a strong list of suggestions, and I incorporated several of them. I also built a new lead follow-up plan inside my CRM. Now when a new lead comes in, they receive an instant text and an instant email instead of waiting for manual follow-up. With our ZBuyer leads, we went from basically a zero response rate to roughly 5%, which is a meaningful improvement. That came directly from applying the lead follow-up practices we’ve talked about in the program. We also improved our Google Business Profile and incorporated several best practices from the course. One of the biggest shifts was treating it less like a static directory listing and more like a live location where people can see activity, updates, and reasons to engage with us. Another big win has been using Manus to create CMAs. We developed a great-looking version back in April, and now I can take raw MLS data, put it into Manus, and have it create both a CMA PDF and a website. The finished product looks fantastic, feels very polished, and takes very little time compared to what I used to do. We also cut almost $2,500/mo of expenses while only adding about $400/mo. So that was a big financial win! Areas I still need to improve: I need to make my non-negotiables truly non-negotiable and do a better job time blocking my calendar around them. I get excited about these projects because they’re fun, but then I go down the rabbit hole and spend way more time than I planned. I also need to clean up my tech stack. I’m looking at which paid tools I really need and which ones I can cut. I may get rid of paid ChatGPT, Riverside FM, and possibly CapCut, and focus more on Manus and HeyGen as my core paid tools before expenses get out of hand.

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