If you sound like a brochure, you’ll get treated like junk mail.
The moment I stopped trying to sound like a "Professional Salesperson" and started sounding like a guy who just walked into the room, my response rates doubled.
People buy from people they’d actually want to grab a drink with. If your outreach is 100% polished, it’s 0% relatable.
Question: What’s the most "unprofessional" thing you’ve said that actually closed a deal?