The best sales method is 2500 years old š
There's a Taoist principle called wu wei. It translates to effortless action ā or non-forcing. The idea: the most powerful action doesn't push. It flows. Water is soft, but it carves mountains. Softness overcomes hardness. I closed $7M in coaching services before I ever heard of wu wei. But when I discovered it, everything clicked. Turns out what I was doing on calls mapped to ancient principles: š¢ Effortless action ā stop pushing, start flowing š¢ Non-resistance ā work with the prospect, not against them š¢ Patience / timing ā let the deal ripen, don't force the close š¢ Emptiness / openness ā show up without agenda, ask questions instead of pitch š¢ Softness overcomes hardness ā curiosity and empathy close more than pressure š¢ Less is more ā talk less, listen more š¢ Trust the process ā detach from outcome, attach to process The best closers don't force. They flow. That's wu wei. Flow over Force is the š Linked a video on wu wei in the comments if you want to go deeper š