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What are your favorite “go to” questions when converting prospective buyers and sellers?
Add to the list… •What would need to happen in order for you to feel comfortable buying/selling in today’s market? •What’s important to you about getting to XYZ? •Tell me more about that. •What did you think of the value you got in your market report? Did it seem high or low to you, or was it about what you expected? •If you DID decide to move, where would you love to go? •Have you seen any homes lately that caught your attention? •Why do you think your home didn’t sell when it was listed before? •Has anyone ever sat down with you to help you create a personalized purchase plan so you could see what buying a home would look like for you and your finances? •In a perfect world, how soon would you like to be in your new place? •Have you ever thought about using some of your home’s equity to buy an investment property to start building passive income? •What are your Real Estate goals this year? •Would you like some help with that?
8 sales tactics
Here are 8 sales tactics that you can implement in under 5 mins, courtesy of Sharran Srivatsaa 1. Respond Quickly: Yeah yeah. Duh. Call leads within 60 seconds of opt-in to increase close rates by 391%. If you can't, make sure there is a quick text or email automation that responds. 2. Add a "Text Now" Option: Include an immediate call or text now button in your funnel to engage high-intent leads. 3. Offer Short Time Slots: Use 15-minute scheduling increments to boost appointment bookings and show-up rates. 4. Send Personalized Reminders: Deliver something that looks personalized even if its a (generic) raw selfie-video or a short loom video. 5. Record all your calls: If you sell using the phone, find a way to follow the rules and record your calls. You can just feed the transcript into Ai and have it coach you. No brainer. 6. Use What v. Why questions: "What" questions are a lot less intrusive than "Why" (judgement oriented) questions. Instead of: Why do you want to move to Scottsdale? Ask: What is driving the decision to move to Scottsdale? 7. Share Contextual Testimonials: Use tailored case studies during calls to highlight achievable results for similar clients. Say: "This reminds me of my client Sharran..." and then tell a relatable story that solves the same problem 8. Run Win-Back Campaigns: Text no-show leads with, "Hey [Name], I saved a spot for you later today at [Time]. Want to grab it?" Which 2 of these do you want to use this week?
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Overpriced Listings...thoughts...
Maybe this is more of a therapy questions but I am struggling with my mindset on getting an overpriced listing. This is because the seller of a lot I have listed finally after many, many months has decided to lower the price. Over the last 12-months I turned away from 3 expired listings that would have listed with me only if I kept the price the same or even higher than the price that was well over what the market would bring. Initially these listings would have been a nightmare but is my thinking wrong that over time I could have used my relationship/business skills to get the price down where the market would accept the price? Is the nightmare worth it? Did I do the right thing by leaving these and moving on to a more realistic prospect?
Open houses: Your productivity secret weapon 🔪
I hosted an open house yesterday and had some real epiphanies about how we can use the time in the home to build our businesses. Check it out here, would love your feedback after watching ➡️ do you go prepared with these elements to get other things done? https://www.instagram.com/reel/DBmaIT8Pkzj/?igsh=ZWFvYTJtYmN5Z28=
It’s not them it’s you 😂
In a mindset course I'm taking from Matthew Ferry (Tom's bro), he asked today: "Instead of asking, 'why is this happening to me?', try asking 'how am I causing this?' Have you ever asked yourself when the leads are not cooperating if it’s actually a skills problem on your side? And never ceases to amaze me how often we continue to be our head against the wall, trying or saying the same thing over and over without considering, “gosh, maybe I need to work on my approach?” 🤔 Remembering that only 3 to 5% of your prospects are going to be ready to do something today, we still cannot escape the fact that we are often losing even those motivated people because we haven’t taken the time to learn how to -Ask qualifying questions -Ask more questions -Listen -Provide value It’s never going to be enough to simply say “I’m following up, are you ready?” (more or less.) We have to practice the scripts and dialogues so we can be present in the lead conversion interaction and actually be helpful. 💰🏠✌️
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Real Estate Sales Mastery
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Empowering Real Estate Agents to earn MORE in LESS time, with powerful, conversational NO-BS sales dialogues!
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