Mar 23 • General discussion
The Real Estate War for Coming Soon Marketing... Are You Ready?
Every brokerage is moving toward their own “Coming Soon” strategy and distribution.
This isn’t just an Compass & eXp thing.
This is where the industry is going.
👉 Pre-market is becoming the new battleground.
⚔️ What this means for you:
Your clients are going to start asking:
- “Should we go live right away?”
- “Can we test the market first?”
- “How do we get the most exposure?”
If you don’t have a clear answer…
You lose credibility.
“Coming Soon” listings can now be pushed to:
- Realtor.com
- Homes.com
- Google (ComeHome)
Before going fully live.
But here’s the real takeaway is this is about you knowing how your brokerage handles this.
🎯 Ask yourself:
- Do I know my company’s rules around Coming Soon?
- Do I understand MLS compliance?
- Can I confidently explain this to a seller?
- Do I have a strategy… or just a listing date?
Because your job is shifting:
From:👉 “List the home”
To:👉 “Advise on launch strategy”
Check out my podcast from this morning on this topic and the surrounding news.
Do you currently have a Coming Soon strategy?
YES or NO.
And if yes… what does it actually look like?
Let’s tighten this up.
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The Real Estate War for Coming Soon Marketing... Are You Ready?
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