Why it took me nearly 4 years to get 20k subscribers on YouTube

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If you have a YouTube channel or plan on using YouTube to promote your Skool community, take the time to watch my latest YouTube video.

I did YouTube wrong for 3 years. It took me that long to reach 1,000 subscribers.

In May of 2025 I made a shift. Since that shift, I've added over 19k subscribers to my channel.

I also added over 7,000 email subscribers and over 1,000 Skool community members.

Watch the video for the full breakdown. Here's the bulleted list of what I did.

I posted consistently for almost 4 years (1,154 videos total)

It took me 3 years to hit 1,000 subscribers
The last 10–12 months = +19,000 subscribers
My biggest advantage: I didn’t stop when everyone else does
I committed to 3 videos per week (minimum) for a full year
I focused on reps, not perfection (100 videos goal)
I stopped chasing dopamine (shorts/views)
I started focusing on getting people to take action (join Skool, email list, etc.)
I shifted from “posting content” to making searchable content
I used YouTube search bar to find what people are already looking for
I studied competitors and modeled what was already working
I fixed my video structure: Hook in first 30 seconds. Get straight to the point. Deliver on the title immediately. No long intros
I accepted that: Some videos flop (even good ones). Some average videos win. You don’t control performance… only output
I defined what I actually wanted: Not views. Not subscribers. I wanted people to take action
And the biggest one: I stayed in the game longer than most people are willing to

P.S. The free trial for Mindset Skool is still live. When we reach 300 members the insane 70% annual savings is going away. We are at 293 now. Don't delay. Start your free trial here: https://www.skool.com/mindsetskool/about

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