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11d • General discussion
The Smartest Replacement for a Business Card
(btw - this is round two of this article - my skool app on my phone ate my assignment)
I read the article below and it is the second genius idea along these lines I've seen in the last week. The first was in another group. The first was to keep a QR Code on your phone's lock screen to use instead of a business card. This could go to your current project, author page, favorite link aggregator (linktree, etc..) or something you want to share. A QR code for Wordcrafter.pro is on my lockscreen now. An alternative to this is a dot card, but not everyone uses nfc on their phones, A qr code is pretty universal now.
Jamie's article below is about creating a minimalist book to use instead of a business card and the reasoning is sound. So here's an idea. Home print a mini book with your lead magnet or 1st chapter or sample of several 1st chapters in a mini book format, with a nice cardstock cover, center stapled and folded (if cheap printing is not an option) and put your contact information and a qr code on the back to the link of your choice instead of, or as an option to a traditional business card.
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The Smartest Replacement for a Business Card
Publish a minimalist book that sells you everywhere you go.
Everyone says you need business cards.
Clean design. Nice font. Maybe a clever tagline.
But here’s the problem: They get lost, forgotten, and thrown out.
What if, instead, you gave someone something they’d actually keep?
Get rid of your business cards. Write a minimalist book.
Not a 300-page masterpiece.
Not something that takes years to finish.
A simple, focused, 40–80 page book that solves one specific problem.
Now imagine this: Instead of handing someone a flimsy card, you hand them a book with your name on it.
Instant authority.
Instant credibility.
Instant differentiation.
That book becomes more than an introduction.
It becomes a conversation starter, a portfolio, and a silent salesperson.
It tells people exactly what you do, how you think, and who you help, without you having to say a word.
And here’s the best part: You don’t need to start from scratch.
Take your existing content (blog posts, newsletters, notes) and compile, refine, and package it into something cohesive.
That’s it.
One idea. One problem. One clear solution.
That’s your book.
In a world full of noise and forgettable interactions, the people who stand out are the ones who leave something behind that matters.
A business card says, “Here’s how to reach me.”
A book says, “Here’s why you should.”
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The Smartest Replacement for a Business Card
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