Encouraging news this week on getting the word out. Gary Bennett said it plainly - "the worst thing you can do is ignore it" - and he and Mick Harford are leading a whole football city on a walk to raise awareness (the Sunderland Fans' Walk, 10 July). I love seeing this. It hands every family a place to start the conversation with the men they love. And here is the proof it works: deaths from prostate cancer among Black men are down 56% since 1993. I will happily admit that in 1993 I had no idea what a prostate even was, and I did not care. I was 33, and I had not yet met my prostate demons. That came later. I did not start reading about it until 2010, when I had to. You do not have to learn it the slow way like I did. Start the conversation today. https://www.skool.com/prostate-paladin-4886/about

Who was the first person you told? Sharing this here because it sits right at the heart of what we do. There is a new film out called "The Unspoken Truth," made with Northwell Health and the American Cancer Society. It is about prostate cancer among Black men, who carry more of this disease and lose more men to it - a lot of it down to the conversation coming too late. Watching how they built it - survivors, a former NBA player, community leaders all sitting down to say the hard thing out loud - got me thinking about how any of us break a silence like this. Because somebody usually goes first. For me it was a friend in an airport who noticed something and just said it. That one awkward sentence set off sixteen years of me actually paying attention. So here is my question for the community. Who was the first person who ever said the words out loud to you - about your prostate, or a health thing you had been avoiding? And what did it take for them to bring it up?

A large study of more than 28,000 people looked at who followed the basic cancer-prevention advice - healthy weight, regular movement, more plants and whole grains, less red and processed meat and alcohol. The ones who stuck with it had a lower risk of dying. Not one supplement on the list. I will be honest, I take supplements myself and I think they have helped me. But I also changed how I eat and how I move, and that may be what actually did the work. I am not a doctor, so I hold that loosely. What I do not hold loosely is this: the boring basics have the strongest evidence behind them, and they cost nothing. What is the one basic you already know you should do but keep putting off - the walk, the plate, the weight, the drink? Name it here. Saying it out loud is how it starts. https://www.skool.com/prostate-paladin-4886/about

This is where the prostate needs to be visible, talked about - known. June 29, 2026 - Nearly 1,500 people, most in blue shirts, out walking for prostate cancer. What got me was who showed up - young men, army cadets, and a government minister with his son walking beside him. For one morning, the subject most men will not say out loud became the easiest thing in the world to talk about. That is the thing about doing it together. On your own, the words stick in your throat. In a crowd, they come out easy. It is what I have been saying all along, awareness is key. Start the conversation. We are a smaller crowd here, but we are the same idea - a place where you can say the words. Have you ever done a walk or an event like this, for any cause? Did being in the crowd make the hard thing easier to talk about? I am sure it did.

I posted yesterday about the home prostate test kits - the kitchen-table ones - and a few of you asked the obvious next thing. Alright then, where do I actually get the real test? So I went looking, and honestly it surprised me how much it depends on where you live. In Australia they will not even sell you the home cancer kit. In the US you can buy one online for thirty dollars, but it is not FDA-cleared, and the kind you post to a lab is the better one. In the UK you can buy anything. Note: The 10 minute bathroom card versions set a baseline of 4 ng/mL, and report you as being above or below that baseline - that is it. The 4 ng/mL is almost a worldwide standard - below is assumed ok, above is assumed that you should check into it more. But that is all you get from these bathroom tests, you are above or below the line. Anyone will tell you that basing a cancer diagnosis on a line is not the best approach. But if it opens the door in your house - then that in itself is a good thing. But here in this part of the world - Asia, and India, and Canada too - you mostly do not prick your own finger at all. A nurse takes the blood. A real lab reads it. And more often than not it costs less than the card does. Cheaper and better. I did not expect that. Sorry, let me clarify, here in Thailand, I already knew that, but I did not expect it outside of Asia. Here is the thing I keep coming back to though. That cheap card is not useless. It might be the very thing that gets a stubborn man to finally sit down at the table and pay attention. A line he can see with his own eyes. Sometimes that is what it takes. Just do not let it be where things end. I want to ask you something. In your country, or in your family - how did the prostate conversation actually start? Was it a scare, a test, a nudge from someone who loved them? Tell me below. I read every one.