Encouraging news this week on getting the word out.
Gary Bennett said it plainly - "the worst thing you can do is ignore it" - and he and Mick Harford are leading a whole football city on a walk to raise awareness (the Sunderland Fans' Walk, 10 July).
I love seeing this. It hands every family a place to start the conversation with the men they love.
And here is the proof it works: deaths from prostate cancer among Black men are down 56% since 1993.
I will happily admit that in 1993 I had no idea what a prostate even was, and I did not care. I was 33, and I had not yet met my prostate demons. That came later. I did not start reading about it until 2010, when I had to.
You do not have to learn it the slow way like I did. Start the conversation today.