The Hidden Problem With Streaks (including Skool’s 🔥)

I’ve been thinking a lot about streaks lately. Not the “fun” kind, but the kind that quietly crush engagement.

In this episode, I dig into why streaks often backfire: one missed day, the streak resets to zero, and suddenly the user’s identity (“I’m a meditator,” “I’m a language learner” or a Skool flame-bearer) collapses with it. That’s when the rage-quitting begins.

The good news? Flexible streak design, recovery paths, and better messaging can completely change the retention curve. Streaks don’t need to be a time bomb, they can actually support long-term engagement when designed with human psychology in mind.

What’s your experience with streaks, have you ever quit an app because you lost one?

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