Ever notice how players stay stuck when the game doesn’t tell them where they’re going? Turns out… we do the same in real life. In the latest episode of the Professor Game Podcast, Glen Lubbert shared a powerful idea: 🚕 Your brain is a cab driver. If you don’t give it a destination, it just stays parked. It hit me hard because it applies directly to how we design experiences, communities, and products. Clear goals = clearer paths = more motivated players. So let’s turn this into a practical discussion for our community: 👉 What’s one goal in your current project or product that feels too fuzzy… and how could you turn it into a “clear destination” for your users? It can be big or small, the point is to sharpen it together. Drop your thoughts below. I’ll be replying to every comment and helping refine ideas so they become more actionable (and more gamifiable). Let’s level this up together!

I just released a new episode diving into something we’ve all run into: confirm shaming. Those guilt-driven prompts apps use to push us into the choice they want. Sure, these dark patterns can boost quick numbers… but they absolutely destroy long-term trust, retention, and community. In the episode, I unpack real examples (some wild ones), the psychology behind them, and how ethical, game-inspired design can motivate users without manipulating them. If your product or community relies on behavior change, this episode will give you a clearer path to ethical motivation that actually works. 👉 Watch the episode and let me know in the comments: Have you ever been “confirm shamed” by an app? What did it say?