I’m a graphic designer with 30+ years’ experience. I started working seriously with AI around mid-2022 while working on B2B campaigns with Velocity Partners in London, and since then I’ve been exploring how it can fit into different parts of the creative process. I’ve used AI for quite a broad mix of things — from writing and publishing books to building visual systems, creating software and even experimenting with FX trading tools — but my main focus at the moment is AI-assisted creative direction for physical tech products. In simple terms, I’m interested in how AI can help create stronger campaign-style visuals around a product: moodboards, lifestyle worlds, product-in-context imagery and visual storytelling that feels considered, not just generated. I’m still figuring out where it can go commercially, so I’m here to learn, get feedback, and improve the quality of the work. Great to be here!