WE’RE BACK. And we have a HUGE course update. 🔥 We’ve been off for almost two months. Lots of work, some holidays, a home renovation, and most importantly, a lot of thinking about AI education. BECAUSE IT'S NOT WORKING Too much focus on shortcuts and quick money. Not enough on understanding AI, creative thinking and REAL professional work. So we’ve been working on a big update to the course: NEW REAL PROFESSIONAL CHALLENGES: Things are actually asked by real clients, plus reward system. 🏃 Sport TVC Art Direction 💻 Tech TVC Art Direction 🎬 CGI Animated Series 👰 Bridal 🪑 Furniture 🐕 Animals TVCs 🏢 Brand Films 📺 TV Series Intro NEW MODULES: 👗 Fashion Industry 💄 Beauty Industry 🎨 General Art Direction 💰 Pricing NEW QUICK TIPS: Not cheap paid by tools tips, but trick we actually find while doing real work. ⚡ Super Prompt Update ⚡ Video Prompt Agent ⚡ Selecting AI Models ⚡ Creating Agents ⚡ The Real Cost of AI Apps AND ALSO... 🧠 Mentoring 👀 Portfolio Reviews ------- The goal is simple. Less “click here, copy this prompt.” More understanding AI. More creative direction. More real-world constraints. More professional work. And this is just the beginning. LET’S FUCKING GO. 🔥

Random question Hugo — in one of your videos you mentioned you used to work with Midjourney early on, but not anymore. I know you used it for shot references back then. My guess: a lot of what Midjourney generates just doesn't translate into real-world production. Is that why you dropped it? Thanks!

I watched this video made with Seedance and loved it. What got me most was the reinterpretation, the characters' expressions, and how it tells a universal story with barely any dialogue. The use of silence and pauses really hit me. Since we're working on treatments right now, thought it'd be worth sharing. https://x.com/jordandchesney/status/2074520674744320217

Meta just released Muse Image, their new AI image generation model — and I got to test it firsthand. First impressions: it sits somewhere between GPT Image (ChatGPT) and Nano Banana in output quality — not quite matching either at their best, but a serious entry from Meta Superintelligence Labs. The orange frisbee shot above is 100% Muse Image, straight out of the tool, the other it's nano's. You can try it free at meta.ai

Hello friends! New Challenge is on and the Editorial Challenge Review too. https://www.skool.com/pro-grade-ai-training/classroom/ca269f1e?md=a7a906fcecaa4f898601c189205f536c ABOUT THE NEW CHALLENGE/S we want to test to have 2 weeks between them. We are professionals, you are professionals too. We expect high quality and seeing today's feedback, let's try to have them every 2 weeks. So deadline for the new challenge will be 9th of July. Also, to make it easier to follow for everyone, post your challenge work in this thread please. ABOUT THE EDITORIAL FEEDBACK Good work. 🙂