Hi Hugo, is it ok to mix and match models when creating videos so you can take advantage of each models strengths? Or do you find it better to use just one to ensure you get more continuity? Thanks!

Hi Hugo, I’m using your structure of Art Direction, Location, Characters, Styling and Shot Inspo for a product-led campaign concept I'm working on. Because the product itself is quite important to the idea, would you recommend adding a small Product Truth section (or something like this) to define things like photographic style for the product? Or would you keep that information inside the existing sections rather than adding another category? Just want to make sure I’m not overcomplicating the board or drifting away from your framework. Many thanks!

Hi Hugo, when using a client-supplied product image as a reference in a lifestyle or campaign scene, how do you control the product’s scale, proportion and location ...especially when it’s a new product the AI model won’t already recognise? My current workaround is: 1. Create the lifestyle scene first, without the product. 2. Generate a rough rotatable 3D version of the product using Figma Weave / Rodin 3D AI. 3. Place the 3D product into the scene at the correct size, perspective and position using a compositor node. 4. Write a detailed super prompt based on that composed image making sure there's a clear description of the product within the super prompt. 5. Re-render the final image in Nano Banana, using the comped image (with the 3D product render), the prompt and the original product image as the visual reference for product accuracy. This usually gives me accurate scale and placement, but I’d be interested to know whether there’s a cleaner workflow you’d recommend. Many thanks!

Hi Hugo, I have a question around tool restrictions. If a client or agency doesn’t allow Midjourney, would you still use it privately for early art direction exploration — for example to test mood, lighting, composition or visual territory — then translate that direction into a structured prompt for use in an approved model? Or, if Midjourney is prohibited, would you completely avoid using it anywhere in the process, even using as a reference to create a prompt from? I imagine this could still be a problem if you have to disclose your workflow. What if you used reference materials from Pinterest, how would you know if the images you find there weren't created by Midjourney or another prohibited model?

Hi Hugo, quick question... Do you have any old, anonymised or repurposed client briefs we could use as practice briefs while working through the training? It could be useful to apply what you’re teaching to a realistic scenario, rather than inventing a brief from scratch. That said, I appreciate you may already have something like this planned for the workshops later on. Many thanks!