Thanks @Hugo Barbera this is really useful. So the quality of the work gets them interested, safety builds trust, and then the sale comes from understanding what they really want to achieve ...not just giving them what they ask for. The point about winning while being twice the price is especially useful. It proves price doesn’t need to be the main advantage. “Champagne moment” is a great way of thinking about it.

@Hugo Barbera would it be possible for you to create a quick video that shows us how to create agents inside Magnific to replace custom GPT’s? I’d love to know how you do it.

Nice one! Thanks Hugo.

Thanks @Hugo Barbera - this is such an important document, I can totally understand why you make sure they have it. I’ll do the same.

Thanks @Hugo Barbera really helpful. This aligns closely with the framework I’ve been using around selling the outcome rather than the deliverable, and building value before, during and after the core service. That’s exactly how I’m planning to structure it. Really appreciate you sharing how you apply it in practice 🙌